Sentences with phrase «microtargeting at»

Take the example of gun rights, says Tom Dobber, a doctoral candidate studying political microtargeting at the University of Amsterdam.

Not exact matches

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

CNN: Targeting «Les Miserables» to Christians pays off at the box office In spite of tepid reviews from some film critics, «Les Miserables» is booming at the box office, and that financial success can in part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went after with a microtargeted marketing strategy.

They spent a lot of time talking about microtargeting, particularly for direct mail, a skill at which the Republicans have excelled over the past few election cycles.

First, take a look at their magazine's 2010 Political Technology issue, which features articles on microtargeting («Demystifying Micro-Targeting»), volunteer retention and common mistakes that novice candidates often make, all led off by a reprint of the first chapter of the e.politics «How Candidates Can Use the Internet to Win in 2010» as an introduction.

First, take a look at their magazine's 2010 Political Technology issue, which features articles on microtargeting («Demystifying...

(succeeded Josh Uretsky) Vice president at Haystaq DNA from July 2013; also senior microtargeting analyst at Strategic Telemetry from May 2006.

Political professionals, who work at the nexus of ideology and marketing, have been developing microtargeting techniques for years.

In the 2014 cycle, GOP congressional campaigns and conservative - leaning groups paid at least $ 729,000 to the firm for a range of services, including research, data analytics and microtargeting.

A company whistleblower claimed last week that the Mercers and Bannon wanted to use the company to help them wage a culture war in America, though the effectiveness of the company's psychographic microtargeting methods has likely been oversold, at least in the U.S.

Microtargeted subgenres continued to find readers, although romance remained the most popular genre overall, and e-book prices held steady at an average of $ 2.99, with many authors offering the first book in their series free to build a readership.

But a successful microtargeting campaign might have a 5 to 10 percent conversion rate at best, which means that 90 to 95 percent of your targets aren't going to buy from you despite being your perfect potential customer.

There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.

Cambridge Analytica, the shadowy data firm at the center of the largest online privacy scandal in years, obtained data on up to 87 million Facebook users in order to «microtarget» political advertisements.

«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan Harris, former design ethicist at Google.

Though many people say that microtargeting played a major role in Obama's re-election in 2012 — and it is possible — it's not proven, says Frederik Zuiderveen Borgesius, a legal researcher at the Free University of Brussels.

In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.

In addition, hiring managers had improved tools (Applicant Tracking Systems) to microtarget exact skills, making it impossible for candidates to portray themselves as commodities and also stand out at the same time.