Sentences with phrase «microtargeting based»

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

Then, you can microtarget based upon call recipients» responses.

Not exact matches

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

The company's core strength: innovative political marketing — microtargeting — by measuring people's personality from their digital footprints, based on the OCEAN model.

He has more about MySpace - based microtargeting and a mention of MySpace's voter registration campaign in this Future Majority post.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

A number of vendors and polling firms also offer what seem to be quite sophisticated microtargeting - based voter / donor outreach, but I've also heard experienced direct mail database people say that the by far the best predictor of a person's propensity to give money to a campaigh is his or her past history of donating — people who've donated before are more likely to donate again.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

So sophisticated was Obama's microtargeting operation — based mostly in Chicago — that Sasha Issenberg could write in the MIT Technology Review that the campaign already knew the names of most of the people who had voted for Obama in 2008.

Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.