Sentences with phrase «microtargeting data»

Not exact matches

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

CA's intent was to use Facebookers» data for political microtargeting, according to evidence provided by Wylie.

No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.

Cambridge Analytica used the personal Facebook data of more than 50 million users, acquired through a third party, to create profiles of prospective voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

And the fact that Trump calls it that suggests he has no earthly idea what data mining, microtargeting and the thousands of other ways that data can inform campaign decisions actually are or do.

On the heels of Wylie's revelations, the UK's Channel 4 is in the midst of broadcasting a five - part exposé including undercover footage of recently suspended Cambridge Analytica CEO Alexander Nix offering to engage in not just microtargeting and data services, but also the dark arts of propaganda, entrapment, and other illicit tactics to win elections.

Cambridge Analytica CEO Alexander Nix offering to engage in not just microtargeting and data services, but also the dark arts of propaganda, entrapment, and other illicit tactics to win elections.

Note particularly the use of consumer data / microtargeting with email and direct mail.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

But there is no contradiction in that statement and by also saying that campaigns should spend as much as they possibly can on polling, data analysis and microtargeting tools.

Following up on last week's manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify potential supporters.

Taking their lead from some of the best US campaigns, parties have been making extensive use of polling, local intelligence from voters, and additional useful information like consumer data, to produce microtargeted campaigns to raise turnout amongst specific groups in target seats.

Christopher Wylie Canadian who first brought data expertise and microtargeting to Cambridge Analytica; recruited AggregateIQ.

No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.

In the 2014 cycle, GOP congressional campaigns and conservative - leaning groups paid at least $ 729,000 to the firm for a range of services, including research, data analytics and microtargeting.

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters.

Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally.

What these documents show, though, is that in 2014 one of Russia's biggest companies was fully briefed on: Facebook, microtargeting, data, election disruption.

SCL Elections has clients around the world, and it has experimented with data - driven microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to provide government - held data, according to former employees.

Obama operatives used Facebook data to get users to send their messaging for them, according to Eitan Hersh, a Tufts professor who wrote Hacking the Electorate, a book on Obama's microtargeting strategies.

The emphasis on psychology differentiates it from traditional data firms that specialize in «microtargeting,» which tracks consumer data and behavior to target voters; their method was was, wrote Bloomberg's Sasha Issenberg, «the most audacious new analytical innovation foisted on American politics this year.»

Behavioral techniques, microtargeting, and data analysis are not new to political campaigns, as Sasha Issenberg has shown in The Victory Lab: The Secret Science of Winning Campaigns (2012).

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters.

There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.

Cambridge Analytica, the shadowy data firm at the center of the largest online privacy scandal in years, obtained data on up to 87 million Facebook users in order to «microtarget» political advertisements.

«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.

Microtargeting means analyzing data to predict the behavior, interests, and opinions held by specific groups of people and then serving them the messages they're most likely to respond to.

In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.

Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.

When I first learned about how far advertisers could microtarget to people facebook, even without a data breach, I thought this must be a minefield of potential hyper influence for both commercial and nefarious political means.