Sentences with phrase «microtargeting in»

Frankly, more businesses should be doing more microtargeting in the hopes of bringing more of us more things we actually want.

Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.

Lessig sees microtargeting in itself as a problem, citing a new ProPublica report that Facebook (fb) had an anti-semitic advertising category developed with its own algorithm.

Nix said that «they understand behavioural microtargeting in the context of elections» but that they were «failing to make the connection between voters and their consumers».

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

Not exact matches

We must start thinking about the limits of choice architecture in the age of microtargeting.

We can not let individual choice die out in the hands of microtargeting.

In Cambridge Analytica's early days, Bolton's PAC funneled $ 1.2 million toward polling and «behavioral microtargeting with psychographic messaging» over the course of two years.

Essentially the pitch was that we were going to combine microtargeting, which had existed in politics — which was, you know, in part, my background — but bring on board... new constructs from psychology.

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

CNN: Targeting «Les Miserables» to Christians pays off at the box office In spite of tepid reviews from some film critics, «Les Miserables» is booming at the box office, and that financial success can in part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went after with a microtargeted marketing strategIn spite of tepid reviews from some film critics, «Les Miserables» is booming at the box office, and that financial success can in part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went after with a microtargeted marketing strategin part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went after with a microtargeted marketing strategy.

For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind reaching out to the same pool of voters as usual but with better messaging.

He has more about MySpace - based microtargeting and a mention of MySpace's voter registration campaign in this Future Majority post.

First, take a look at their magazine's 2010 Political Technology issue, which features articles on microtargeting («Demystifying Micro-Targeting»), volunteer retention and common mistakes that novice candidates often make, all led off by a reprint of the first chapter of the e.politics «How Candidates Can Use the Internet to Win in 2010» as an introduction.

But microtargeting has the potential to help with more than just the last - minute turnout frenzy, since campaigns can use consumer information databases to zero - in on and recruit supporters long before the actual election.

In the first week of November, microtargeting - related queries easily constituted a third of Google traffic to e.politics.

We've covered various aspects of microtargeting since Epolitics.com got its start in 2006, but the advent of cookie targeting and similar «addressable» communications options has expanded the arsenal dramatically — every time you turn your head, the reach and accuracy of our targeting options seems to increase.

On the heels of Wylie's revelations, the UK's Channel 4 is in the midst of broadcasting a five - part exposé including undercover footage of recently suspended Cambridge Analytica CEO Alexander Nix offering to engage in not just microtargeting and data services, but also the dark arts of propaganda, entrapment, and other illicit tactics to win elections.

Cambridge Analytica CEO Alexander Nix offering to engage in not just microtargeting and data services, but also the dark arts of propaganda, entrapment, and other illicit tactics to win elections.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

As state Republican Chairman Ed Cox says, Boehner's team is heavily invested in making New York competitive through an extensive GOTV effort that features phone banks and microtargeting of likely voters in order to maximize turnout.

But there is no contradiction in that statement and by also saying that campaigns should spend as much as they possibly can on polling, data analysis and microtargeting tools.

Taking their lead from some of the best US campaigns, parties have been making extensive use of polling, local intelligence from voters, and additional useful information like consumer data, to produce microtargeted campaigns to raise turnout amongst specific groups in target seats.

We show here that microtargeting, like President Obama's campaign put in practice in 2012, is now affordable in smaller - budget and down - ballot races.

Or maybe all political parties could «microtarget» career criminals and ne'er do wells, in line with what Yair Ghitza and Todd Rogers seem to be saying.

In the 2014 cycle, GOP congressional campaigns and conservative - leaning groups paid at least $ 729,000 to the firm for a range of services, including research, data analytics and microtargeting.

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters.

Strategists sought solace in any survey that looked good, but with less than 48 hours remaining before the polls close on Tuesday, both parties concentrated on direct voter contact, built on months of sophisticated analysis of the electorate and microtargeting of tens of millions of voters around the country.

While the RNC was fine - tuning its «microtargeting» program in Rhode Island, Democrats were announcing they had finally resolved a months - long dispute between Democratic National Committee Chairman Howard Dean and Democratic Congressional Campaign Committee Chairman Rahm Emanuel (Ill.) over a budget for mobilizing voters.

A company whistleblower claimed last week that the Mercers and Bannon wanted to use the company to help them wage a culture war in America, though the effectiveness of the company's psychographic microtargeting methods has likely been oversold, at least in the U.S.

Microtargeted subgenres continued to find readers, although romance remained the most popular genre overall, and e-book prices held steady at an average of $ 2.99, with many authors offering the first book in their series free to build a readership.

What these documents show, though, is that in 2014 one of Russia's biggest companies was fully briefed on: Facebook, microtargeting, data, election disruption.

SCL Elections has clients around the world, and it has experimented with data - driven microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to provide government - held data, according to former employees.

Compared to generic targeting of everyone in the US, microtargeting is going to work a lot better.

Now, If I can talk with you in particular, which microtargeting allows, I'll need to talk to you about issues you care about.

The emphasis on psychology differentiates it from traditional data firms that specialize in «microtargeting,» which tracks consumer data and behavior to target voters; their method was was, wrote Bloomberg's Sasha Issenberg, «the most audacious new analytical innovation foisted on American politics this year.»

Behavioral techniques, microtargeting, and data analysis are not new to political campaigns, as Sasha Issenberg has shown in The Victory Lab: The Secret Science of Winning Campaigns (2012).

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters.

There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.

Cambridge Analytica, the shadowy data firm at the center of the largest online privacy scandal in years, obtained data on up to 87 million Facebook users in order to «microtarget» political advertisements.

So sophisticated was Obama's microtargeting operation — based mostly in Chicago — that Sasha Issenberg could write in the MIT Technology Review that the campaign already knew the names of most of the people who had voted for Obama in 2008.

Another document in the bundle published today details a project pitch by SCL to carry out $ 200,000 worth of microtargeting and political campaign work for the conservative organization ForAmerica.org — for «audience building and supporter mobilization campaigns».

Even if Cambridge Analytica did affect Donald Trump's election in 2016, everything we know about political microtargeting suggests that its role was insignificant.

Though many people say that microtargeting played a major role in Obama's re-election in 2012 — and it is possible — it's not proven, says Frederik Zuiderveen Borgesius, a legal researcher at the Free University of Brussels.

Microtargeting might be more effective in settings with less information, like a state legislative race, says Hersh from Tufts, but there's a lot of information being shared in an American presidential election.

In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald TrumIn this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trumin this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trumin turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trumin which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.

A firm that specialises in what it calls «behavioural microtargeting», Cambridge Analytica was created by billionaire Robert Mercer and former Trump associate Steve Bannon, who became its vice-president.

In addition, hiring managers had improved tools (Applicant Tracking Systems) to microtarget exact skills, making it impossible for candidates to portray themselves as commodities and also stand out at the same time.