Sentences with phrase «microtargeting techniques»
Trump aides, though, said Cambridge had played a relatively modest role, providing personnel who worked alongside other analytics vendors on some early digital advertising and using conventional microtargeting techniques.
https://www.nytimes.com/
SCL Elections has clients around the world, and it has experimented with data - driven microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to provide government - held data, according to former employees.
Political professionals, who work at the nexus of ideology and marketing, have been developing microtargeting techniques for years.
Not exact matches
Behavioral techniques, microtargeting, and data analysis are not new to political campaigns, as Sasha Issenberg has shown in The Victory Lab: The Secret Science of Winning Campaigns (2012).