Sentences with phrase «microtargeting told»
«I think Cambridge Analytica is a better marketing company than a targeting company,» one academic studying political microtargeting told The Verge this week.
https://www.theverge.com/ Not exact matches
Cambridge Analytica used the personal Facebook data of more than 50 million users, acquired through a third party, to create profiles of prospective voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.
«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.
Microtargeting of voters by Cambridge Analytica contributed to the decision for Britain to leave the EU, Chris Wylie told the UK House of Commons» parliamentary select committee on digital, culture, media and sport.