Sentences with phrase «microtargeting tools»

In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.

Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally.

But there is no contradiction in that statement and by also saying that campaigns should spend as much as they possibly can on polling, data analysis and microtargeting tools.

Not exact matches

The essential concept of the public sphere is under siege from legal and extra-legal adversaries alike seeking to divide and conquer democracies by microtargeting neighbors into parallel realities using the tools of internet advertising and social media marketing.

Less clear is their power as a tool for targeted persuasion; Cambridge Analytica has claimed that OCEAN scores can be used to drive voter and consumer behavior through «microtargeting,» meaning narrowly tailored messages.

«Some MPs are concerned about the use of these new tools, particularly when there is analytics and algorithms that are determining how to microtarget someone where they may not have the transparency and the law behind them.»

«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.

In addition, hiring managers had improved tools (Applicant Tracking Systems) to microtarget exact skills, making it impossible for candidates to portray themselves as commodities and also stand out at the same time.