Sentences with phrase «microtargeting users»
Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan Harris, former design ethicist at Google.
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Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...
On Monday, after a similar announcement from Google, Facebook said it would no longer allow fake - news websites to show ads, on their own sites, from Facebook's ad network — a half - step that neither blocks what appears on your newsfeed nor affects how advertisers can microtarget users on the social network.
Not exact matches
But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.
Cambridge Analytica used the personal Facebook data of more than 50 million users, acquired through a third party, to create profiles of prospective voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.
«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»
Obama operatives used Facebook data to get users to send their messaging for them, according to Eitan Hersh, a Tufts professor who wrote Hacking the Electorate, a book on Obama's microtargeting strategies.
Cambridge Analytica, the shadowy data firm at the center of the largest online privacy scandal in years, obtained data on up to 87 million Facebook users in order to «microtarget» political advertisements.