Sentences with phrase «microtargeting with»

The company's described it as «behavioral microtargeting with psychographic messaging.»

The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.»

Note particularly the use of consumer data / microtargeting with email and direct mail.

In Cambridge Analytica's early days, Bolton's PAC funneled $ 1.2 million toward polling and «behavioral microtargeting with psychographic messaging» over the course of two years.

«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.

Not exact matches

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.

CNN: Targeting «Les Miserables» to Christians pays off at the box office In spite of tepid reviews from some film critics, «Les Miserables» is booming at the box office, and that financial success can in part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went after with a microtargeted marketing strategy.

For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind reaching out to the same pool of voters as usual but with better messaging.

But microtargeting has the potential to help with more than just the last - minute turnout frenzy, since campaigns can use consumer information databases to zero - in on and recruit supporters long before the actual election.

They talk about database - driven microtargeting, for one thing, along with the importance of campaigns» going where the audience is.

Advertising is all about reaching the right people with the right message, and microtargeting is the equivalent of a smart bomb.

And while the Democratic Congressional Campaign Committee has also been using mobile microtargeting programs, as well as working with Google AdWords to target ads geographically, its record - breaking fund - raising is perhaps most impressive.

No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.

Or maybe all political parties could «microtarget» career criminals and ne'er do wells, in line with what Yair Ghitza and Todd Rogers seem to be saying.

Strategists sought solace in any survey that looked good, but with less than 48 hours remaining before the polls close on Tuesday, both parties concentrated on direct voter contact, built on months of sophisticated analysis of the electorate and microtargeting of tens of millions of voters around the country.

Microtargeted subgenres continued to find readers, although romance remained the most popular genre overall, and e-book prices held steady at an average of $ 2.99, with many authors offering the first book in their series free to build a readership.

SCL Elections has clients around the world, and it has experimented with data - driven microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to provide government - held data, according to former employees.

Now, If I can talk with you in particular, which microtargeting allows, I'll need to talk to you about issues you care about.

There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...

According to the talking points, Cambridge Analytics's research allowed for «a more innovative approach from other super PACs,» with «deepdive research» from an outside firm guiding its digital ads, which are «microtargeted to a degree that really hasn't been done before.»

Lessig sees microtargeting in itself as a problem, citing a new ProPublica report that Facebook (fb) had an anti-semitic advertising category developed with its own algorithm.

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan Harris, former design ethicist at Google.

But while the problems with personality testing go way back, psychographics and microtargeting changing the election is not the concerning part of the Cambridge Analytica story.

Microtargeting might be more effective in settings with less information, like a state legislative race, says Hersh from Tufts, but there's a lot of information being shared in an American presidential election.

We're experimenting with Facebook apps, mobile IDX search apps, microtargeted online advertising, and much more.