Not exact matches
The iPad make up the bulk in the
mid price
segment while the newly introduced Surface Pro has given rise to the high
end tablet genre.
This is the latest effort by Samsung to reinvigorate its line of mobile devices after taking a big hit to its operating profit in the second quarter amid falling market share and a growing smartphone war, especially in China, where Beijing's Xiaomi dominates both Samsung and Apple in the
mid - and low -
end handset
segment.
Faced with stiff competition from established incumbents like Samsung at the premium
end, and aggressive startups like Xiaomi at the
mid and entry - level
segments, not many gave the company a chance to gain a foothold in the market.
The company has been busy flaunting its products in the
mid and high -
end segment but looking at the market scenario they have decided to join the ranks of Micromax, Samsung, Sony and Nokia among others in offering
mid-range devices.