Use Amazon ads to make sure my book shows up next to those I'm targeting — better if they are
midlist books very similar to mine rather than major bestsellers.
All the rest — the literary fiction, the cookbooks, the self - help books, the bread and butter
midlist books that now make up 80 percent of every publisher's list — those books they'd cherry pick from self - published authors who'd already tested the market and had the credible sales to prove it.
That if you're writing
a midlist book that you'll do better profit wise by self publishing.
My current
midlist book is released by Random House, and I've only managed to get four reviews at small blogs so far.
(Exactly what
a midlist book is, or what constitutes a winner to your publisher is a matter of endless debate.
Not exact matches
Content includes
books from bestselling,
midlist and debut authors.
I think the next thing we see is going to be majors combing the
midlists and picking up finished, professionally - written
books and putting them out through their existing networks with very little modification, if any.
I just don't think we can make a living off a
book a year if we're
midlist authors.
Or maybe the bookstores can just cater to their needs and let the rest of us in the
midlist meet our readers and sell
books of ALL types, returnable or not returnable.
What's worse is that we have to take into account that bestselling
books sell about 500-1000 times more than
midlist titles, which means the potential revenue for the average
book will be a few cents.
Amazon has used its monopsony power, and its ability to threaten punishment, to extract an ever greater share of the total price of a
book from publishers, which has resulted in less revenue to support
midlist authors and certain kinds of
books, effectively silencing many voices.
The only people who will be hurt by HC overpricing their
books are
midlist and new authors.
The second tool is a daily update feature called The
Midlist, which sends information to Libboo and InstaFreebie users on which
books are generating the most discussion and traffic.
The used
book choice was particularly devastating for
midlist authors of genre.
Companies like Libboo have recently launched a daily feature based on traffic generated called The
Midlist, designed specifically to highlight worthy
books that are getting some traction, while not necessarily being top of the list bestsellers.
Under this strategy, Amazon decides that it will demand no more discount than offered to any other vendor, for any purpose *; it will do everything in its power to meet author and indendent publisher demands; and it will send a bouquet and basket of puppies to
midlist authors who place their out - of - print
books on Kindle, in addition to the royalties due (and a holiday bonus).
On the other hand, especially for
midlist authors, it does severely hurt their numbers; really great way to help the authors you love, the ones whose
books you want to buy, no?
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I'm pretty much the definition of a
midlist author: I write full - time, I've hit a few Amazon best - seller lists over the last couple years, and readers seem to enjoy my
books.
Filed Under:
Book Industry Trends, Self - Publishing Tagged With: Alan Rinzler, Author Solutions, authors,
midlist, publishing, self - publishing, writers
(I will under modern copyright law and standard genre
midlist contracts, get my
book back in 35 years no matter what the contract says.)
Donald Maas puts it that agented selected traditional published «crème de la crème» bestselling authors are the first class of
books, the
midlist being economy or coach class, and the ordinary self - published Joe is freight class.
If your
book wound up on the
midlist (which by definition most did) then low volume and a small cut of the
books total sales price made it financially impossible for authors to write full time as their sole source of income.
Midlist is a term in the publishing industry which refers to
books which are not bestsellers but are strong enough to economically justify their publication (and likely, further purchases of future
books from the same author).
Books that will generate a copious amount of money, but it is the
midlist authors that are the true heroes.
Of her post today, Judy says, «I've always been convinced that as writers we share a unique kind of fragile ego, regardless of where we are in our writing careers — trying to get an agent or publisher, first
book being published, hanging onto the
midlist, or even when we are blockbuster best sellers.
She branched out into a second pen name writing YA Fantasy, hit the USA Today bestseller list multiple times with each pen name (and without the backing of a publisher), sold over 300,000 copies of her
books worldwide, and is now making a good living as a
midlist author.
In a more likely scenario, say you achieve a comfortable
midlist status with a half dozen
books.
I too have come from
midlist to begin publishing on e
books.
But, I think for most new /
midlist writers the key will be to build their readership, one reader at a time, one
book (or novella or short story) at a time.
I call this the «indie
midlist» — they're not the indie rockstars, but they're selling a ton of
books and making solid bank every month.
The future
midlist, which the Big 6 are cutting for cost reasons (10 % of their
books make 90 % of their profit), will come out of self - pubbed ebook authors.
Word of mouth is still how most
midlist authors sell
books.
Because a few monolithic, profit - focused companies are controlling the publishing industry, critics claim, we are seeing fewer and fewer fringe
books and new authors — and even established authors who sell respectably but not spectacularly (the so - called
midlist) are having a tough time staying in print.
But even then, and after another ten years and another ten crime novels, I was still marooned on the
midlist, with no marketing budget, no publisher - paid - for
book tours, no nothing.
Let's face it, most authors are
midlist and receive little or no marketing, which means no one learns about their
books.
When they can't get into Bookbub (50 % of the slots are sold to the Big 5 traditional publishers, so it's a pretty fierce competition), we stack and stagger the second - tier promo sites like E-Reader News Today (ENT), One Hundred Free
Books (OHFB), The
Midlist and Free Kindle
Books and Tips (FKBT).
We discovered that the «honeymoon period» of a new
book is longer for
midlist titles.
The refusal to stock S&S
books will certainly hurt authors, particularly
midlist and lesser - known writers.
Given the very slow publishing schedules in mainstream publishing and the fact that there is a limit to how many
books a publisher wants from any given
midlist author in a year, the money odds for «most» of us who are not famous or breakout bestsellers... is in the indie side of things, because we can publish on a faster timetable, while still keeping the quality up.
The
midlist might diminish further, but
books will continue to be released by those companies well into the future.
That's the purpose of my Amazon Author Page, my periodic
book promotions (ummm, no longer through
Midlist) and my website.
Smashwords does a great job of partnering with other sites to push the best sellers - who are already best selling and don't necessarily NEED a push (beyond the fact that everyone can always use more advertising), meanwhile there are
midlist authors who have no hope of hitting that best seller list (often because they were not traditionally published before, so didn't come with a fan base already established) and who have a great
book, with good reviews, who could really use the push / spotlight.
From a new or
midlist author's perspective, it makes sense to publish your
books on a distribution platform that has the potential to expose your
books to the largest market possible.
In the 1980s, when the
midlist collapsed and the number of mass - market distributors in America fell from 400 + to three, and the trade retail channels for mass - market
books were dominated by Barnes and Noble and Borders, authors discovered that their careers could be suddenly and totally ended, merely because the mass - market distributor stopped carrying them, or one of the retailers stopped selling them.
Content includes
books from bestselling,
midlist and debut authors.