«We've found that there is a need in Russia and surrounding regions for hotels that offer leisure and business travelers international standards in the midscale and upper
midscale markets,» said Best Western's Vice President of International Operations Suzi Yoder.
Not exact matches
Moreover, the study said, large numbers of
midscale and economy hotels create «intense rate competition» that can make it harder for higher - quality hotels to compete — particularly in highly seasonal
markets like Niagara Falls.
Mr. Berrivin also said that he is pleased that Best Western has retained its strong reputation in the
midscale sector, following the recent expansion of the Best Western brand into new
market tiers.
The study evaluates eight
market segments: luxury, upper upscale, upscale,
midscale full service,
midscale, economy / budget, upper extended stay, and extended stay.
The three sub-brands cover the
midscale and upscale segments of the
market, with the Wyndham Grand hotels being positioned as upscale full - service hotels.
GLo will be a hip,
midscale boutique hotel for suburban
markets with an emphasis on value, design and comfort.
Price: Choice Hotels is focused on the budget and
midscale segments of the
market, with less than 3 % of hotels categorized as upscale and no luxury hotels.