BW Plus hotels fall into the upper
midscale segment with an ADR of $ 105, competing with Comfort Inn (Choice), Days Inn (Wyndham) or Fairfield Inn (Marriott).
Best Western properties fall into
the midscale segment with an average daily rate (ADR) of $ 93, putting them into direct competition with Quality Inn (Choice) or Ramada (Wyndham) hotels.
Best Western Plus hotels fall into the upper
midscale segment with an ADR of $ 105, competing with Comfort Inn (Choice), Days Inn (Wyndham) or Fairfield Inn (Marriott).
The diamond shape, inspired by the shape of a mobile app, distinguishes it from the Best Western hotel brand logo by giving it a more premium look within the upper
midscale segment.
Likewise, 66 percent of all U.S. hotel construction over the past two years has been in the limited - service upscale and upper -
midscale segments.
«We are seeking further growth and our development team is actively seeking new opportunities to add to our portfolio across our brands, particularly in the economy and
midscale segments.
This agreement is in line with AccorHotel's stated strategy to streamline, consolidate and manage its asset portfolio whilst strengthening its economy and
midscale segments.
During the annual Convention, Kong spoke about how SureStay will allow Best Western to tap into economy and
midscale segments without compromising brand image.
Price: Choice Hotels is focused on the budget and
midscale segments of the market, with less than 3 % of hotels categorized as upscale and no luxury hotels.
Two - thirds of those rooms are in upscale and upper
midscale segments of the hotel inventory, according to STR.
Not exact matches
The study evaluates eight market
segments: luxury, upper upscale, upscale,
midscale full service,
midscale, economy / budget, upper extended stay, and extended stay.
The study measures overall guest satisfaction across eight hotel
segments: luxury; upper upscale; upscale;
midscale full service;
midscale; economy / budget; upper extended stay; and extended stay.
When asked who will be the winner this next year in the industry, panelists predicted the
midscale hotel
segment will continue to perform well, especially in Canada.
The three sub-brands cover the
midscale and upscale
segments of the market, with the Wyndham Grand hotels being positioned as upscale full - service hotels.
The introduction of classic diningware represents an industry first among major brands within the
midscale hotel
segment.