Sentences with phrase «midscale soft»

Comprised of three brands — SureStay Hotel (classic economy), SureStay Plus Hotel (premium economy), and SureStay Collection (lower - midscale soft brand)-- the group's success can be credited to its competitive fee structure.

With three distinctive brands — SureStay Hotel (Premium Economy), SureStay Plus Hotel (Lower Midscale) and SureStay Signature Collection (Midscale Soft Brand)-- Best Western aims to provide options in the marketplace for franchisees who are disillusioned by one - sided contracts that do not deliver.

Comprised of three distinctive brands — SureStay Hotel by Best Western (classic economy), SureStay Plus Hotel by Best Western (premium economy) and SureStay Collection ® by Best Western (lower - midscale soft brand)-- SureStay Hotel Group's rapid success can be credited to its unique, competitive fee structure and Best Western's staunch reputation for enhancing the guest travel experience by providing real, consistent value and an industry - leading, return - guest loyalty program.

This new concept features three tiers - SureStay Hotel (premium economy), SureStay PlusSM Hotel (lower midscale) and SureStay Signature Collection ℠ (midscale soft brand)- and is expected to grow rapidly in Asia.