``...
midsize truck customers simply want a better truck».
«Every decision we made considered the wants and needs of
midsize truck customers.
The question hanging over the roofs of the 2015 Chevrolet Colorado and GMC Canyon is whether the number of
midsize truck customers is substantially larger than the enthusiast crowd that loudly, but unconvincingly, clamors for diesel stick - shift station wagons.
Not exact matches
But that's a full - size
truck customer, who is different from a
midsize customer.
The
customer for a compact or
midsize truck is completely different compared to a full - size
customer.
The diesel - powered
truck starts at $ 26,605, so a
midsize Ram pickup would have to cost considerably less than that to appeal to
customers, and Hegbloom doesn't see that happening.
Raising the price would defeat some of the purpose of buying a
midsize truck over a full - size, since most
customers opt for the smaller pickup in an effort to save some cash.
The new oil - burner in the half - ton F150 should prove interesting, and open its doors to a whole lump of new
customers that seek diesel power in something smaller than a heavy - duty
truck and larger than the
midsize Chevy Colorado.
From distinctively - styled
midsize sedans, offering an unmatched combination of power, technology and safety on the road, to versatile utility vehicles and tough, durable
trucks, Ford's product development team delivers the balanced range of world - class vehicles that our
customers want and value.
The wait for an all - new Ford Ranger is over for American
customers as the automaker has unveiled the latest version of the
midsize truck at the Detroit Auto Show.
Further, thanks to the industry's renewed focus on
midsize pickups,
customers can find many of those same advantages in multiple
truck segments — and at multiple price points, too.
Midsize truck buyers will be happy to know that Ford is returning the Ranger to its U.S. lineup with a unique exterior design, chassis tuning, and a powertrain specific to
customer preferences in this region of the world.
«The Colorado ZR2 Midnight and Dusk Edition models offer
customers even more personalization choices from the only company with three distinct
trucks:
midsize, full - size and full - size heavy - duty,» said Jim Campbell, U.S. vice president, Truck Strategy, Performance Vehicles and Motorsports.
According to Jim Campbell, Chevy's U.S. VP of
truck strategy, performance vehicles, and motorsports, «The Colorado ZR2 Midnight and Dusk Edition models offer
customers even more personalization choices from the only company with three distinct
trucks:
midsize, full - size and full - size heavy - duty.
«Colorado's gas models already led the segment in fuel efficiency, and the new diesel — which no other non-GM competitor offers on a
midsize truck — gives
customers even greater freedom to go where they want with fewer fill - ups.»
Production begins late this year at Ford's Michigan Assembly Plant as
customer demand grows for
midsize trucks.
Here in North America, the new GMC Canyon is part of our three -
truck strategy designed with the
customer in mind, making us the only manufacturer that lets buyers choose precisely the right
truck for their needs: Light Duty, Heavy Duty or
Midsize.
LOS ANGELES — Chevrolet today unveiled the all - new 2015 Chevrolet Colorado, which will redefine the
midsize truck and offer real
truck capability and versatility to
customers who don't require a full - size
truck.