This will also open up
your mind about marketing your book.
Not exact matches
They want authors to write in a certain genre, for a specific
market, because that's what's «selling» this month, e.g. shiny vampires; never
mind that by the time the
book is actually published (oh,
about 12 - 18 months after the deal is signed), the new flavour of the month will be glowing werewolves.
Keep in
mind the publisher's publicity team is working for the publisher, not you, and while you may have all kinds of great ideas
about your
marketing and publicity campaign, they'll first focus on their goals for the
book rather than your own.
This article is
about what changed my
mind, why preorders might be a smart
book marketing move (especially for new authors), and how to actually set them up.
I don't
mind writing back cover copy, or chasing data
about bookstores and consumers to send mailings to, or sending the mailings, or writing and sending press releases, or updating my website for new
books, or most of the other
marketing I do.
I get the occasional snide little lecture (often from other authors)
about how «no one» will buy
books because of my emails because «everyone knows» that
marketing technique «offends everyone» or that it «never works» (never
mind that I know it's worked well for me for over 20 years).
-LSB-...]
about things to keep in
mind as you move forward with your
book marketing, even if your sales have plateaued.
I learned a lot
about how to achieve visibility in a glutted marketplace by reading the
books by
marketing gurus Jack Trout and Al Ries — especially their little classic, Positioning: The Battle for Your
Mind.
The
mind map of Susan Weinschenk's 100 Things Presenters Need to Know
about People is just one of the
mind maps of recent
marketing books you can study on the www.biggerplate.com website.
Keep in
mind that the Canadian
market imports
books from just
about every English - language
market around the world.
The commissions started rolling in, especially among like -
minded internet evangelists like Seth Godin, who's published a stack of
books about marketing on the web.
Keep in
mind that the
booking site in question doesn't offer or track Delta or Southwest, which together control
about 35 percent of the domestic
market, so its predictions have to be taken in that context.