Sentences with phrase «mind of the consumer»

«It all goes after the same message, which is really challenging the dateness perception that's in the minds of the consumer,» he said.

So, if Uber had done a full - blown ad campaign introducing «Otto,» Clearpath's brand would have been screwed, because the connection has already been made in the mind of the consumer.

Winning over the hearts and minds of consumers is a relatively new strategy for Google; for the most part, it's working.

The publishers didn't like this because they felt that Amazon would establish a psychologically low price level in the minds of consumers.

Awareness advertising gets the business, product or service on the minds of consumers.

So for businesses, get in the mind of your consumer and understand the social implication of your product.

«If you're solely about product, you're replaceable in the minds of consumers,» adds Matt Dellandrea, manager of product training.

From my research deep into the minds of consumers, there are four major lessons the NSA can learn from industry leaders and innovators in the area of data collection and use.

«What it did have was the fact it was solving a very real pain point in the hearts and minds of consumers,» says Ganenthiran.

It's silence often that kills big brands because it codifies in the minds of consumers a guilt that may or may not be there.»

Even the biggest names in internet advertising have a hard time proving when ads lead to sales, much less knowing the minds of consumers.

By looking inside the mind of the consumer and understanding a picture of how and why they use the products they do, TricorBraun designers are able to elevate every aspect of how they engage with brand owners and deliver meaningful innovation.

On the other end of the supply chain, Rocky Mountain Natural Meats has put a great deal of work into building relationships with customers and helping to heighten awareness of bison meat in the minds of consumers.

All of this research is important for the company to see where it ranks in the minds of consumers and in its relationship to competitors, Parmerlee says.

Such evolving drivers have always been present in the minds of consumers but more than half of consumers surveyed report that they value concerns of health, wellness, and transparency.

Other «floating bones», which can include the scapula (shoulder blade) or even pieces of rib, may present a lesser danger, but would certainly lower the quality of the product in the mind of the consumer.

The Drinks Symposium, hosted by Felicity Murray editor of TheDrinksReport.com and happening on day two of the show, will see three leading drinks brand experts take to the stage in order to share their knowledge and first - hand experience on how packaging can help to win the hearts and minds of the consumer.

Gisselle Villarreal, brand manager, Bohemia and Affligem adds: «The brief to bring Mexico's oldest premium beer brand back into the minds of the consumer, with a radical new redesign, wasn't an easy one.

Before a product makes its way into the hearts and minds of consumers, it has to arrive in perfect condition.

For any new wine, beer or spirits brand looking to grow their distribution within the U.S. marketplace, the key success factor is being able to grow awareness of their products in the minds of both consumers and potential distributors.

Rayon from bamboo or viscose from bamboo does contain bamboo pulp, but it's a chemically processed or man - made fibre, and that needed to be made clear in the minds of consumers so they could make a good purchasing decision.»

In this day and age, there are two things in the minds of the consumer — wealth and health.

No other character occupies a similar space in the hearts and minds of consumers globally.

Something fundamental has changed in the minds of consumers as well.

So your marketing tactics have to be focused on either reinforcing that brand equity (if you like the associations your product has in the minds of the consumers), subtly trying to change that brand equity (if you don't like your brand equity), or fitting your brand within a complex group of associations your competitors may have.

It's an easy leap to make in the minds of the consumer — even though making a plastic tube is about as different from making a centrifuge as it is from making an HPLC.

«Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors Often, this involves radical changes to a brand's logo, name, image, marketing strategy, and advertising themes.

The new car's name marks a brand - wide transition to a nomenclature that, presumably, the company hopes will more closely align it — in the minds of consumers, at least — with its German competition.

Improving the fuel efficiency of vehicles is a key topic in the minds of consumers and manufacturers.

«All brands need some sporty DNA,» said Rushforth, «And in the mind of consumers, Kia is probably sportier than we are.

It had a nice jingle that successfully stayed in the minds of consumers all the way to the Ford dealership.

Cadillac may have been one of the first brands on the minds of consumers in the past, but maybe it isn't the first today.

Branded in the collective mind of consumers, the Toyota name is associated with an image of reliable, tech - driven and eco-friendly transportation.

One point he makes in his post is that we are becoming dangerously close to severely undervaluing ebooks in the minds of consumers.

There's still an opportunity for a cheap Android tablet to capture the hearts and minds of consumers, however, and Nook is now in a better position to capitalize on that now that its ecosystem wall has come down.

If true writing craftsmen produce a superior book that is untainted by industrial standards and requires a mastery of their craft, then the artisans» books can also become as highly - valued as similar artisan products in the minds of consumers and the industry.

For instance, as Hutchens points out, the notion of an e-reader conjures up thoughts of only the Amazon Kindle in the minds of consumers.

Perhaps if we were talking about Apple dictating prices on video games, there could be some room for Apple to gain the hearts and minds of consumers (and jurors).

Editions and Versions To the extent that an ISBN or anything else eliminates confusion in the mind of the consumer that's obviously a good thing.

«The Xperia Tab is intended to restore Sony's core values in the minds of consumers rather than change the tablet market status quo.

Please understand that while we were unable to answer every question, we are now better aware of the issues on the minds of our consumers and will endeavor in future communications to answer more of your questions as appropriate.

And Amazon has very strong associations as «Earth's Biggest Book Store» in the minds of consumers.

They just have to secure their position in the minds of consumers as the premium device for reading and make all other reading devices look like cheap knock - offs.

Credit reports and credit scores weigh heavily on the minds of consumers, especially when they need to borrow money for a house or a car.

However, there are few questions that comes up in the minds of consumers in this regard, these questions are

Unfortunately, the former gives the latter a bad name, as they are often lumped together in the minds of consumers.

Not only does this depict the retailer as a trustworthy source of pet product information in the minds of consumers, it builds the kind of store - customer relationship that keeps pet owners coming back time and time again.

«Made in USA» means a higher - quality product in the minds of the consumer.

The label will contain the ingredient, «chicken meal» which has a bad connotation in the mind of consumers.

For manufacturers that are devoted to producing natural pet food, the main goal is using ingredients and processes that will ease the minds of consumers.