Sentences with phrase «mined psychographic data»

Not exact matches

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

Its CEO, Alexander Nix, claims in a presentation entitled «The Power of Big Data and Psychographics» (which can be found on Youtube5) that Cambridge Analytica has used OCEAN personality tests in combination with data mined from social media to produce «psychographic profiles» — models that predict personality traits — for every adult in AmerData and Psychographics» (which can be found on Youtube5) that Cambridge Analytica has used OCEAN personality tests in combination with data mined from social media to produce «psychographic profiles» — models that predict personality traits — for every adult in Amerdata mined from social media to produce «psychographic profiles» — models that predict personality traits — for every adult in America.

He describes the three big sins of data mining: # 1) data leakage # 2) aggregation & de-anonymization which finally leads to # 3) psychographic profiling.

Alexander Nix, the Cambridge Analytica CEO captured on a sting video released this week, met with then - campaign manager Corey Lewandowski to make a pitch for the data - mining company's voter target products, including its so - called psychographic method.