While this feature has become much more common on Android Wear watches, as well as the Apple Watch and upcoming Pebble Time 2, it's still not ubiquitous for smartwatches, and likely won't be
missed by the target audience.
Not exact matches
The Wall Street Journal on Thursday reported that BuzzFeed, with a digital
audience at least five times bigger than Mashable's, would
miss its revenue
target for 2017
by 15 % to 20 %, or «roughly $ 50 million to $ 70 million.»
Otherwise, you decrease your chances to get new registered users as long as they are not your
target audience, and in addition you
miss your real potential clients and take risk to be penalized
by search engines.