One of the main
misunderstandings about buyer personas I've seen both by providers and companies is that the starting place is with the title and role of the buyer.
Due to the viral
misunderstanding about buyer personas, as I previously mentioned sometimes research is misrepresented as meaning to talk to a few customers, a few friends, and interview employees.
Not exact matches
Don't Fall in the Profiling Trap: a
misunderstanding I wrote
about in my recent article, Use
Buyer Personas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organiza
Buyer Personas to Segment by Buying Behavior, is thinking that
buyer personas are a profiling of specific titles and / or roles in your target organiza
buyer personas are a profiling of specific titles and / or roles in your target organization.
These
misunderstandings are highlighted by Carolyne and her comments / questions
about the listing agent's legal right to claim 100 % of commission payable in Clause 2 when Clause 3 is irrelevant to satisfying the terms of a separate
Buyer Brokerage Agreement.
By educating
buyers and sellers
about what they can expect salespeople to do, you avoid
misunderstandings that can lead to disputes.
So when Columbus
buyers stay out of the market, you know there's a lot of
misunderstanding about today's markets.
Disabuse
buyers and sellers of these common
misunderstandings about what constitutes a true smart home and what different technology features are actually worth.