Sentences with phrase «misunderstandings about buyer personas»

One of the main misunderstandings about buyer personas I've seen both by providers and companies is that the starting place is with the title and role of the buyer.

Due to the viral misunderstanding about buyer personas, as I previously mentioned sometimes research is misrepresented as meaning to talk to a few customers, a few friends, and interview employees.

Not exact matches

Don't Fall in the Profiling Trap: a misunderstanding I wrote about in my recent article, Use Buyer Personas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organizaBuyer Personas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organPersonas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organizabuyer personas are a profiling of specific titles and / or roles in your target organpersonas are a profiling of specific titles and / or roles in your target organization.