Also, Myspace is hacked,
mobile ad blocking is on the rise and Periscope is trying a new way to block trolls.
PageFair also notes that its report was mostly about the impact desktop ad - blocking, although it did discuss the potential effects of iOS 9 on
mobile ad blocking (which it said might be «a game changer»).
Those two reasons alone give people enough reason to look forward to
mobile ad blocking.
The key to surviving
mobile ad blocking is adding value.
Eeyo, the maker of Adblock Plus, just announced a new ad - free mobile browser for Android users downloadable from the Android Play Store, while another Israeli company called Shine is currently testing
mobile ad blocking for several unnamed mobile carriers in Europe.
Not exact matches
The giant social network takes the content and makes it load faster and look better on
mobile devices, something that has been an issue for many media outlets — and has in turn helped drive the adoption of
ad -
blocking software.
Ad -
blocking in general, on both the desktop and
mobile web, has been growing rapidly over the past couple of years, according to industry surveys.
The need to figure out a new approach is only getting more pressing, as
ad -
blocking software spreads from desktops to
mobile devices.
The
mobile carrier group Three is rolling out
ad -
blocking technology on its networks, starting with trials in the U.K. and Italy.
O2 Czech Republic, which operates both fixed - line and
mobile services, told local media houses it wanted to
block ads to improve its customers» surfing experience.
Advertisers and publishers are being threatened with more
ad revenue losses as two
ad blocking companies are about to launch new
mobile - focused
ad blocking technologies beyond desktop
blocking.
Kolondra also said Opera is not talking with its
mobile - operator partners about instituting the feature in its (far more widely used)
mobile versions — many operators are controversially experimenting with
blocking ads at the network level rather than in the browser, partly as a way of getting publishers and
ad networks to give them a slice of their revenue.
So when news broke about Apple possibly adding
ad blocking on
mobile, advertisers around the world took a collective breath.
In a research note it published on Tuesday, UBS said that it doesn't think
mobile ad -
blocking will become a mainstream activity, and therefore it expects that the impact on actual advertising sales is going to be much smaller.
Ads in apps aren't
blocked: The brokerage firm points out that iOS
ad -
blocking apps only
block advertising that comes via Apple's
mobile Safari browser, but the vast majority of
mobile users spend most of their time inside apps, which also generate the bulk of advertising revenue.
Note: This post has been updated to reflect the fact that the Adobe and Pagefair report was primarily about the effects of desktop
ad -
blocking software, while the UBS estimate referred to
mobile ad -
blocking software.
Mobile ads are also facing rebuke from Apple, whose new iPhone software will reportedly allow
ad -
blocking software.
Although Facebook now generates upwards of 80 % of its revenue from
mobile ads, the world's largest social network isn't waving the white flag on desktop
ad blocking.
Ad -
blocking tools prevent desktop and
mobile audiences from seeing digital
ads.
Overall,
ad - blocker installations are up 48 percent in a year — and that was before Apple began approving
ad -
blocking apps for the iPhone and iPad last September, marking the first time
ad blocking has come to the
mobile world in a huge way.
The new iOS will enable user to
block mobile ads on their device.
From early 2018, Google Chrome will automatically
block ads that hamper the user experience on
mobile and desktop.
If you are browsing on the desktop of
mobile, Google will announce what
ads are being
blocked.
Blocks annoying
mobile ads.
Ad blocking on
mobile browsers nearly doubled last year, report finds (ZD Net) One - fifth of the world's
mobile users
block ads.
Februar: Casual Games Association zeichnet Indie Games aus; Microsoft muss SchlĂĽsselpositionen neu besetzen — Making Games What Games Are: Going Small — TechCrunch Spil Games will trigger
ads at «cliffhanger moments» in games by indie developers — Gamesbeat Casual Connect Europe mit neuem Besucherrekord — Gamesindustry.biz
Mobile game Shapist was inspired by ancient Asian block games — Gamesbeat GameDuell: «Spielerbindung deutlich gesteigert» — Gamesindustry.biz If you want to score a good publisher, you need to think like a publisher — Pocketgamer.biz Nextpeer makes it easy to challenge your friends in mobile multiplayer matches — Gamesbeat Molyneux: «Geld zu verlangen ist kein
Mobile game Shapist was inspired by ancient Asian
block games — Gamesbeat GameDuell: «Spielerbindung deutlich gesteigert» — Gamesindustry.biz If you want to score a good publisher, you need to think like a publisher — Pocketgamer.biz Nextpeer makes it easy to challenge your friends in
mobile multiplayer matches — Gamesbeat Molyneux: «Geld zu verlangen ist kein
mobile multiplayer matches — Gamesbeat Molyneux: «Geld zu verlangen ist kein Recht.
Unless you've been under a rock for the past three weeks, you now realize that Apple's next cultural coup is its
mobile ad -
blocking...
Lifehacker claims that
blocking mobile ads «can reduce battery drain by up to 50 %.»
In a breakthrough announcement,
Mobile carrier Three said will begin a network - wide
ad blocking to appease its customers.
We
ad - haters can also celebrate the increase of adblocking, with over 26 percent of the desktop users
blocking ads and around 16 percent on
mobile.
Thus, a contrasting color palette helps to distinguish content
blocks and some functional elements such as social media and
ads, enhancing visual perception for
mobile users and reinforces readability.
Those who want a premium YouTube Gaming experience can check out YouTube Red, a $ 10 monthly service that not only removes
ads across all of YouTube, but also lets you download videos for offline viewing and play them in the background when your
mobile device is
blocked.
Brave Browser (Desktop, Android, iOS) builds
ad -
blocking and privacy features into its desktop and
mobile versions to better secure users and delivering an all - in - one package that doesn't depend on extensions to increase security and privacy.
Apple is letting developers make
ad -
blocking tools for its Safari
mobile web browser on iOS 9, threatening revenues for businesses that rely heavily on advertising.