Elucd conducts its polling using
mobile ad buys that crop up in apps like the free - to - play version of Candy Crush.
«The new ad unit to promote mobile applications could see an uptick in
mobile ad buys from brands looking to promote mobile apps specifically,» he added.
Not exact matches
The ace card that drove their popularity: Baker had spent six years as founder and CEO of another
mobile ad startup, Enpocket, which Nokia
bought for an undisclosed sum in 2007.
Foursquare took the list of places where Herradura is sold and used location data from
mobile phones to target
ads to people who had been at or near those stores in the past or were likely to
buy premium alcohol.
The for - profit venture, led by Canadian CEO Jonah Brotman, keeps a portion of the margin (it
buys at 30 % below retail and sells to vendors at 20 % below) and aims to generate more revenue through
mobile phone
ads.
• How do I
buy mobile ads?
Now, it allows companies to
buy display
ads —
ads related to content — on the
mobile Web.
Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward
mobile, and the industry - wide shift to programmatic
ad buying.
Google (NASDAQ: GOOG) is expanding into the
mobile world, allowing companies to
buy contextual
ads —
ads related to content, like those Google
ads you know and love — on the
mobile Web.
At this week's Consumer Electronics Show in Las Vegas,
mobile - marketing firm TapSense plans to release an Apple Watch
ad -
buying service.
After flirting with running
mobile ads outside of Facebook in 2012, the company formally rolled out its
mobile ad network in 2014, which takes the
ads that brands
buy from Facebook and syndicates them across a network of third - party apps.
Digital and
mobile ads are one of the few ways to reach them, and even cookie - targeted
ads are not hard to
buy.
As the Sunshine State headed to the polls yesterday, down - ballot candidates
bought Google online
ads on
mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.
But Tuesday's elections saw a large number of down ballot candidates
buying Google
mobile ads with the goal of capturing the attention of people waiting on line at the polling stations.
GOING DIGITAL IN FLORIDA PRIMARY — As the Sunshine State headed to the polls yesterday, down - ballot candidates
bought Google online
ads on
mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.
After viewing an
ad for one of these products on a
mobile device, participants were asked to complete a survey that assessed their attitude toward and intention of
buying the product.
Despite all the competition from
mobile / digital media, they say there's still a big audience for them — but if there's such a big audience, why do they have to run
ads begging people to
buy advertising?
The average person spends 80 percent of their time on
mobile devices using just three apps, according to ComScore; for developers,
buying new users with
ads is prohibitively expensive — averaging $ 4.73 per installation, according to AdParlor, a social advertising company.
Read next: Android GO Launcher developer Sungy
Mobile gets into mobile ads with deal to buy
Mobile gets into
mobile ads with deal to buy
mobile ads with deal to
buy GetJar
Rather than having to cram Messenger full of
ads or convince you to
buy Sticker packs, it just has to tie people closer to its big brother Facebook where lucrative
mobile ads earn enough money to provide for the whole family.
Facebook revealed yesterday during its strong quarterly earnings call that in the last year, Facebook's average revenue per user grew 49.1 percent in the U.S. and Canada — Facebook's home market where advertiser concentration,
buying power and fast
mobile networks make video and video
ads popular.
However, the Android One phones launched so far were less than exciting, which wasn't surprising, given that all Google wanted was to drive the price down, so more people
buy mobile devices that can be used to browse the web and generated
ad - based income.