Sentences with phrase «mobile ad company»

Recent revelations by the mobile ad company Chitika has singled out the iPad as the biggest contributor to tablet web traffic.

Recent revelations by the mobile ad company... [Read more...]

White Label Dating has announced a new strategic agreement with mobile ad company reporo.

Mobile advertising represented just over half of all Facebook's marketing dollars in the last quarter of 2013, and for the same period in 2014, analysts expect mobile ads to make up at least two - thirds of all ad revenue, making Facebook primarily a mobile ad company.

Mobile ad company AdMob hired her straight out of Stanford, where she earned her PhD after getting her master's at Boston University.

Not exact matches

The big social network is testing a new kind of ad that appears in mobile users» News Feeds to encourage them to «like» company pages.

As the company figures out how to squeeze money from Instragram, improve ad quality and better integrate mobile advertising, Facebook will keep booming financially.

This year her haul has likely been even larger, thanks to beefed - up ad campaigns from some of her sponsors, the growth of her candy company Sugarpova, and the launch of her own mobile app.

Extreme Reach Inc., a Needham, Mass. - based provider of integrated TV, online and mobile advertising solutions, has agreed to acquire BrandAds, an Emeryville, Calif. - based video ad intelligence company.

The company started as a mobile ad network and collected so much data across so many devices that it began to leverage the insights it had gained by selling them to businesses.

That creates a scenario where you could pay a monthly fee for Verizon's mobile internet; pay another fee for its FiOS home internet and / or cable service; pay another fee for its live - TV service; watch a bunch of ad - supported videos on AOL or Yahoo or Oath (or, in a different life, go90); and implicitly pay the company through its beefed - up, deregulated ad network.

As desktop use, traditional ads and virtual payments on apps and games like those published by Zynga slow down, many analysts say the company's mobile business, commerce features and new external ad network will more than make up for it.

The global market for mobile ads is expected to top $ 32.7 billion this year, according to research company eMarketer, a jump of 85 % from last year.

Mobile accounted for 14 % of the company's ad - supported revenue this quarter.

Hoping to lifts it mobile advertising business, Yahoo said Monday it is acquiring mobile ad and analytics company Flurry.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are «informative / helpful» and 70 percent have noticed mobile ads in the past 30 days.

Yahoo said last week that it gets nearly half of its audience from mobile visits, but the company's mobile ad sales are so insignificant that it does not break them out separately in earnings reports.

In July, the company announced that mobile ads brought in US$ 656 million in revenues, which accounts for 41 % of Facebook's total second - quarter haul.

Apple executives at this week's Mobile World Congress in Barcelona, Spain, told Efrati that Apple will soon let third - party companies help advertisers target their ads to specific users, like they can on Facebook.

Atlas is a direct threat to Google, which controls about 32 % of the digital ad market, and also helps satisfy demands from Facebook investors that the company generate more revenue from mobile.

Now a company might be able to determine if a customer purchased a product on a desktop after first seeing a mobile ad.

Advertisers and publishers are being threatened with more ad revenue losses as two ad blocking companies are about to launch new mobile - focused ad blocking technologies beyond desktop blocking.

The company took in roughly $ 300 million in revenue last year, nearly triple 2015's total, mainly through ads that run on its site and mobile app.

The Menlo Park, California, company said the release of new advertisement offerings and updates to its mobile app helped to increase ad sales during the quarter.

Verizon didn't take T - Mobile's words lightly — after the Super Bowl, the companies have tweeted back and forth about the ads.

Eeyo, the maker of Adblock Plus, just announced a new ad - free mobile browser for Android users downloadable from the Android Play Store, while another Israeli company called Shine is currently testing mobile ad blocking for several unnamed mobile carriers in Europe.

Mobile ads now account for over half the company's $ 2.5 billion in revenue, and with a user base of 1.27 billion, it's the place to go for marketers looking to reach consumers on their phones.

Much of that revenue growth came from a dramatic increase in sales of mobile advertisements, which accounted for 41 percent of the company's $ 1.6 billion in ad revenue in the second quarter.

Now, it allows companies to buy display ads — ads related to content — on the mobile Web.

The company earns revenue through mobile ads and through partnerships with health monitoring and fitness equipment manufacturers.

«Coupled with Verizon's existing mobile (and streaming video) presence, the companies» combined ad offerings mean massive cross-screen reach with much richer audience data.»

Video, and particularly mobile video, is one of the few areas in the digital ad market that is showing some strength, and almost every major technology and media company from Facebook to Amazon is going after it.

Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic ad buying.

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.

Investors fretted that the social media company wasn't making enough money from mobile ads.

As my colleague Erin Griffith points out, the one aspect of AOL's (AOL) media business that probably does interest Verizon is the company's ad - serving technology, which CEO Tim Armstrong has spent years developing with a specific focus on mobile.

The company also revealed that 75 % of its ad revenue comes from the all - important mobile channel, which is important.

Companies including (tmus) T - Mobile US Inc, Amazon (amzn) Inc and Cox Communications Inc imposed age limits on who could see recruitment ads, limiting some only to people younger than 38, according to the lawsuit, filed in federal court in San Francisco by the Communications Workers of America.

By 2020, it's predicted that 59 percent of U.S. users will access Facebook through mobile exclusively, and 80 percent of the company's ad revenue already comes from mobile ads.

The company's third - quarter results were helped by the launch of new ad services and updates to its mobile app.

Google (NASDAQ: GOOG) is expanding into the mobile world, allowing companies to buy contextual ads — ads related to content, like those Google ads you know and love — on the mobile Web.

Four months ago, the company put out an emotive online video ad, which indicates this «grand vision» to disrupt the mobile payment space, but no details on how.

AdColony is a mobile video advertising company whose proprietary Instant - Play ™ technology serves razor sharp, full - screen video ads instantly in HD across its network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video.

Vertical ads completely fill mobile screens, the company argued, and don't require users to constantly flip their phones.

Google on Wednesday said it would begin penalizing the search rankings of websites that use pop - up mobile ads asking users to install an app, the latest move by the company that could have a big impact on advertisers, publishers and other content creators.

The company began selling advertising in earnest only in 2010, devising a means for ads to appear in the message streams of users that has proven effective for both desktop computers and mobile devices.

The company, backed by Softbank and Kleiner Perkins Caufield & Byers, competes with Google in mobile ads category.

The company today delivers audio ads that consumers can interact with by voice on mobile and hopes to do the same on smart speakers when the voice assistant platforms update their advertising policies.

Verve is not the first mobile ad tech company to run into trouble this summer: One of its competitors, GroundTruth — long known as xAd — recently ousted its CEO after a breach of company policy, triggering an «investigation» that the company has still declined to publicly explain.