Instagram was one of the largest single avenues for growth, with a 90.7 % year - over-year growth in
mobile ad revenue totalling to $ 3.08 billion in 2017.
Not exact matches
In July, the company announced that
mobile ads brought in US$ 656 million in
revenues, which accounts for 41 % of Facebook's
total second - quarter haul.
The company took in roughly $ 300 million in
revenue last year, nearly triple 2015's
total, mainly through
ads that run on its site and
mobile app.
Ad revenue grew 45.4 percent to $ 4.30 billion, with
mobile ads accounting for 78 percent of the
total versus 66 percent in the same quarter last year.
Mobile ad revenue is now 91 percent of the
total, and headcount increased 48 percent year over year to 27,742.
T -
Mobile U.S. reported
ad spending of $ 1.8 billion in 2017 (4.4 percent of
total revenue), up from $ 1.7 billion in 2016 (4.5 percent of
revenue).
Mobile Captures More Than Half Of All U.S. Internet Advertising
Revenue For The First Time Ever,
Total Digital Ad Spend Hits a Landmark $ 72.5 Billion in 2016 IAB reports: «Mobile advertising accounted for more than half (51 %) of the record - breaking $ 72.5 billion spent by advertisers last year -LSB-...] The total represents a 22 percent increase, up from $ 59.6 billion in
Total Digital
Ad Spend Hits a Landmark $ 72.5 Billion in 2016 IAB reports: «
Mobile advertising accounted for more than half (51 %) of the record - breaking $ 72.5 billion spent by advertisers last year -LSB-...] The
total represents a 22 percent increase, up from $ 59.6 billion in
total represents a 22 percent increase, up from $ 59.6 billion in 2015.
Mobile made up of 91 % of
total ad revenue this quarter, up from 89 % in Q4 2017.
However, 2017 is expected to be the first year when
mobile ad revenue overtakes desktop with a 54 % of the
total US
ad share.
The
mobile ad revenue accounted for $ 15.28 billion, or 88 % of the company's
total ad revenue.
These
mobile users now collectively account for 41 % of Facebook's
total ad revenue, or $ 656 million.
That means Facebook earned $ 5.7 billion of its
total $ 6.8 billion in
ad revenue on
mobile ads alone.
A word of warning from the latest report of Vision
Mobile in Q3 2015, 51 percent of mobile app developers are still below the app poverty line ($ 1 - $ 500 total monthly revenue) and this is because they rely on paid downloads and in ap
Mobile in Q3 2015, 51 percent of
mobile app developers are still below the app poverty line ($ 1 - $ 500 total monthly revenue) and this is because they rely on paid downloads and in ap
mobile app developers are still below the app poverty line ($ 1 - $ 500
total monthly
revenue) and this is because they rely on paid downloads and in app
ads.