Verve is not the first
mobile ad tech company to run into trouble this summer: One of its competitors, GroundTruth — long known as xAd — recently ousted its CEO after a breach of company policy, triggering an «investigation» that the company has still declined to publicly explain.
Not exact matches
By transparency, I mean they have full price transparency (know what they are paying for media vs. data vs. services vs.
tech), they have attribution transparency (see each individual vendor's contribution to the sales funnel), they have audience transparency (know where their data is sourced from), and channel transparency (know distribution of
ads on desktop,
mobile, etc.).
Our areas of investment focus will continue to be in consumer and enterprise software and software - enabled services businesses in the following sub-sectors: Marketplaces,
Mobile Commerce, Vertical and SMB SaaS, Information Services, Edtech, Fintech, Sports
Tech, Travel
Tech, Developer Tools and APIs, Marketing and
Ad Tech, Imaging and Sensor Networks, and Health IT.
Ads & Commerce - Best Practices -
Mobile, Smartphone & Tablet - New York Times - News
Tech - Newsonomics of... - Top Posts
Marc represents leaders in blockchain and other distributed ledger technologies and digital currencies that operate businesses abroad number of industries, including
ad tech, ecommerce, energy, healthcare,
mobile apps, music, payment systems, real estate, and video games.
He started his career in Electronic Arts, was a lead engineer of TicToc (Korean 20 million users
mobile messenger, aquired by SK Planet) and a co-founder of several
mobile /
ad tech companies.
In addition to working with some of the top brands in real estate, I've done marketing, content development and PR for rising startups in the social,
mobile and
ad tech industries, as well as AARP.