Check out the 4 most innovative features their new
mobile ad units...
Not exact matches
In many ways
mobile web games are the ultimate
mobile engagement
ad unit: they allow a brand to engage its target audience at scale through the preferred activity on
mobile, and to do so in a cost effective manner in a way that fosters social and viral growth.
«The new
ad unit to promote
mobile applications could see an uptick in
mobile ad buys from brands looking to promote
mobile apps specifically,» he added.
Fraud, transparency, inventory quality and availability of
mobile - first
ad units top the list.
Within a private marketplace, you can have much more control and awareness of viewability, and access to more premium,
mobile - first
ad units, all within a brand - safe environment.
It's why I wrote this article about Invoca (formerly RingRevenue) that the most obvious
mobile Internet
ad unit is, in fact, a phone call.
Chief Strategy Officer Imran Khan said, «I think as our business is becoming more and more programmatic, our sales force is becoming consultant [s] to our clients, and I think that is very important because I think we have still a lot of work to do to educate the market and really teach the market how to create vertical video
ad unit [s] that really, really works in
mobile environment.»
Facebook is also rolling out Canvas, an all - new fully immersive
mobile only
ad unit.
The new advertising initiative is called
Mobile Media Platform and provides a set of APIs for publishers and
ad units for advertisers.
On
mobile, the rise of rewarded video
ads has been a boon, especially as this converts the large download numbers some of Vector
Unit's games have racked up into revenue.
Vertebrae's AR
ad units work on the
mobile web in Chrome and Safari.
With the PlayStation, you're looking at an install base of between 220,000 - 250,000
units across the country; and with
mobile, most of the money developers earn are through
ads, and not through outright or in - app purchases.