Sentences with phrase «mobile ads as»

Branding strategies have expanded to include smartphones and phone apps, mobile websites and mobile ads as well as social networks like Twitter, Facebook, and Ning.

Not exact matches

The ace card that drove their popularity: Baker had spent six years as founder and CEO of another mobile ad startup, Enpocket, which Nokia bought for an undisclosed sum in 2007.

«We look at the mobile ad marketplace as having huge potential,» Golden says.

As the company figures out how to squeeze money from Instragram, improve ad quality and better integrate mobile advertising, Facebook will keep booming financially.

But it hasn't been all smooth sailing for the internet culture king; Huh cut about 35 percent of its staff (24 employees) earlier this year amid lagging ad revenue as audiences have begun to favor mobile over desktop.

As a rule of thumb, mobile app clicks almost never provide good quality leads because most people accidentally click the ads or are not in the right frame of mind to take commercial offers seriously.

The need to figure out a new approach is only getting more pressing, as ad - blocking software spreads from desktops to mobile devices.

The company started as a mobile ad network and collected so much data across so many devices that it began to leverage the insights it had gained by selling them to businesses.

Because of the space constraints in mobile, traditional banner and display ads aren't as effective, so the seamless integration and high click rates of news feed ads — known in the industry as «native advertising» — are perfectly positioned to boost Facebook's mobile business.

As desktop use, traditional ads and virtual payments on apps and games like those published by Zynga slow down, many analysts say the company's mobile business, commerce features and new external ad network will more than make up for it.

Facebook has made it easier to run ads in the main news feed, which gets them running on mobile as well.

Meanwhile, mobile ads presented a problem because the screens are small and brands won't pay as much.

Those who don't pay can still use the service to listen to music for free, but they have to deal with annoying audio ads, as well as restrictions on the mobile app that stop them from listening to an album in its proper order.

From his base in London, Ont., Ciccarelli's firm, Voices.com, has established itself as an online exchange where ad agencies, video producers and other media organizations go to find actors with the precisely the sorts of voices and inflections they need for commercials, mobile apps and other audio uses.

For those who are concerned about the reach of their video - marketing content, 92 percent of mobile video consumers share videos with others, 75 percent of online video viewers have interacted with an online video ad this month and 52 percent of marketing professionals name video as the type of content with the best return on investment (ROI).

Advertisers and publishers are being threatened with more ad revenue losses as two ad blocking companies are about to launch new mobile - focused ad blocking technologies beyond desktop blocking.

Kolondra also said Opera is not talking with its mobile - operator partners about instituting the feature in its (far more widely used) mobile versions — many operators are controversially experimenting with blocking ads at the network level rather than in the browser, partly as a way of getting publishers and ad networks to give them a slice of their revenue.

A Boston - based mobile marketing agency, Copley Advertising, has attracted several anti-abortion groups as clients for the location - based abortion clinic ad targeting service, Rewire, a nonprofit women's rights news site, reported this week.

Greenfield noted there is a downside to increasing the number of mobile ads: they clutter users» news feeds, and as a consequence, are more likely to irritate people.

Consumers have high standards for their experience on mobile, and ineffective desktop formats such as banners, interstitials and auto - play pre-roll ads aren't measuring up.

The wireless carrier trots out a celebrity endorsement from Justin Bieber, who stars in this T - Mobile Super Bowl ad as a «celebration expert» who narrates a history of celebratory dances that includes appearances by current and former NFL stars Rob Gronkowski and Terrell Owens.

Additionally, you'll want to investigate partnerships with vendors such as Moat and IAS, which are tracking mobile viewability to ensure that your mobile ad campaign can be seen.

Moreover, mobile - optimized ads receive higher click - through rate on mobile devices, as compared to ads that aren't optimized.

Facebook rakes in half a million dollars a day from these ads on mobile devices, a figure that should increase as more advertisers take note and Facebook fine - tunes the delivery.

But if you remember, we actually went through a tough period where our mobile experience was not as good as we wanted it to be and we had no ads on mobile.

Jeff Malmad, Mindshare North America's head of mobile, sees that as a model for how emotional data will be used — to understand consumers» «moments of receptivity,» and not only targeting those moments with ads but also using them to create better products.

Now Facebook is introducing link ads, meaning any advertiser can tap into the network — which includes apps such as Shazam, Myfitnesspall and Kim Kardashian: Hollywood — to drive traffic to their mobile websites.

As my colleague Erin Griffith points out, the one aspect of AOL's (AOL) media business that probably does interest Verizon is the company's ad - serving technology, which CEO Tim Armstrong has spent years developing with a specific focus on mobile.

Google's average price for search ads has fallen from the previous year in five consecutive quarters, largely because marketing on mobile devices hasn't proven it can be as fruitful as on personal computers.

The ads are created for the site's mobile format and may not be the same as the ads you would see if you were browsing the site on a PC.

WordStream reviewed the PPC activities of 500 small and medium - sized business client accounts and found that many businesses are not maximizing the value of their AdWords campaigns because they do not engage in basic PPC best practices such as actively managing their accounts, improving ad relevancy and engaging in mobile optimization.

Video ad spending on connected TVs — devices such as set - top boxes, smart TVs and gaming consoles, for example — is accounted for in the «online» portion of video ad spending in eMarketer's definition, which partially accounts for the growth there in contrast to our mobile category.

Rather than jamming horizontal television ads into a digital interface, as had been the norm, the mobile - born platform made vertical video a key touchstone of its pitch to marketers.

As Oath starts to connect disparate properties, from Verizon's mobile business to Yahoo Mail, one of its top selling points is the ability to decipher shopping behavior by analyzing email, ad executives say.

Chief Strategy Officer Imran Khan said, «I think as our business is becoming more and more programmatic, our sales force is becoming consultant [s] to our clients, and I think that is very important because I think we have still a lot of work to do to educate the market and really teach the market how to create vertical video ad unit [s] that really, really works in mobile environment.»

Some courses are broad, covering just the AdWords basics, and others are much more focused, covering topics like emotions and ad creation, mobile app advertising, and even as specific as video advertising for dance and yoga businesses.

Verizon hopes to leverage these assets, capitalizing on mobile growth, as the global mobile advertising market, according to eMarketer, will reach more than $ 100 billion in 2016, accounting for more than 50 % of all digital ad expenditure.

Prior to co-founding Rebel Ventures, he served as SVP of Monetization & Business Development at the premium mobile video ad network AdColony (Acquired by Opera Mediaworks), leading their publishing and strategic growth business.

Though Facebook is an advertising powerhouse — it accounts for nearly 20 % of U.S. mobile ad revenues, according to eMarketer — it has yet to tap into digital video as a major revenue source, unlike Alphabet Inc.'s YouTube.

Verve is not the first mobile ad tech company to run into trouble this summer: One of its competitors, GroundTruth — long known as xAd — recently ousted its CEO after a breach of company policy, triggering an «investigation» that the company has still declined to publicly explain.

Businesses can no longer win customers with a simple ad in a newspaper or a radio spot, because consumers are increasingly turning to the Web and mobile as their primary sources of information.

Revenue from the division Yahoo calls MaVeNS (mobile, video, native ads, and social), a key focus, rose 7 % in the first quarter, but that was seen as a disappointment after the category rose 26 % in the quarter before.

2) The clicks or ad rates that Google gets on mobile is very less as compared to what it gets on the Desktop.

Flurry works with 8,000 mobile publishers, such as news outlet the Guardian and game maker Sega Corp., who use the service to sell banner ads within apps.

It made around $ 306 million from mobile ad revenue, as well as receiving $ 256 million from payments and other charges.

As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $ 35.0 billion in revenue in 2016 — up from $ 29.5 billion in 2015.»

And as Alphabet's Q1 results show, it's a business that still has a lot of room to grow as mobile search activity swells and more ad dollars move online.

Snapchat is expected to fall below expectations with a mere 1.1 % share of the US mobile ad revenue in 2017, as opposed to the expected 1.3 %.

Bonnie — so sorry the ads have been getting in the way.Please let me know if you usually view the site on desktop or mobile devices as this will help me figure out where the ads are the most intrusive and which specifically are getting in the way of the recipes?

Because of the GPS features built into modern «smart» phones, mobile ads can be geo - targeted as well as aimed at people based on their search queries.