For more about the strengths and limits
of mobile advocacy, see this article on Republican mobile activism in the 2006 elections.
All these efforts used
mobile advocacy tools, which supporters accessed by simply sending a text message, or by clicking a link in an email.
Check out the article, and also see this past e.politics guest piece to read more
on mobile advocacy's pluses and minuses.
The latest of Alan Rosenblatt's Internet Advocacy Roundtable discussions
covers mobile advocacy, a popular topic this week.
Join the Internet Advocacy Roundtable as we present Justin Oberman, one of the world's leading experts
in mobile advocacy.
She also touched on some of the downsides
of mobile advocacy, though not in detail, finishing on a more positive note: «at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential.»
LCV strongly believes that if electronic and
mobile advocacy, education and other activities are to flourish, users must be assured that information provided online is used responsibly and appropriately.
All that being said, I do believe that
mobile advocacy has a place in modern campaigning, just that for the next election cycle or two, its utility is still going to be limited — its best use is going to be as a Get Out The Vote tool.