However, with the bulk of
mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.
The two have complementary interests when it
comes to investing, Ms. Gouw said — Ms. Fonstad has focused on enterprise and
mobile applications, application services and health - care IT, while Ms. Gouw, a former engineer, has focused on consumer, social
commerce and security companies.