In the
mobile gaming space, which the Japanese
company entered as late as 2015 with a partnership with
DeNA, Nintendo found success in 2016, first with the successful launch of the Niantic - developed Pokemon Go
mobile game.
- despite the new business partnership with Cygames, Nintendo is very satisfied with its
mobile business - they are also happy with the various projects created in partnership with
DeNA, and their relationship will continue - Nintendo is trying to expand its lineup of
mobile games - Cygames had a plan for a title that was very deep and Nintendo thought it was important to develop and operate it jointly -
DeNA doesn't just support Nintendo's
mobile applications, but also its Nintendo Account system with tech and dev support - those areas of Nintendo's partnership will also continue - Nintendo is open to partner with other
companies as well in the future - by using Nintendo IP in
mobile apps, the
company wants to spread awareness about Nintendo's characters - ultimately they'd like it to become synergistic with the console business - Nintendo wants to make
mobile games one of the pillars of revenue - it's not enough to just expand dedicated internal development resources for this goal - this is why Nintendo is looking for possibilities to do it externally as well - Nintendo thought that Cygames» plan with Dragalia Lost was common ground for the
companies, so they decided to partner - one important factor to think about when managing a
company like Nintendo is that its products aren't daily necessities - Nintendo creates entertainment and fun, and the essence of its business will remain unchanged - Nintendo says it's a high - risk business, and there are times in which performance could be good or bad - Nintendo will continue to create specialized
gaming hardware and software for the world - the aim is to be successful every time, but sometimes it will work out, and sometimes it won't - instead of thinking «I can't do this» they'd rather think «what can we do to continuously tighten our relationship with the customers?»
Hints about Nintendo's next piece of
gaming hardware have been dropping since earlier this year, indicating everything from the
company transitioning to an Android - based platform to a
mobile tie - in with its partnered titles with
DeNA.