Firstly, the app is still significantly used in Asia — even though local rivals are more sophisticated — and
mobile messenger games are already a hit across the content and certain to bring in money.
Not exact matches
While this is working currently (by mimicking what is already retaining well on native
mobile) the future for
messenger games will do a better job of integrating social interactions with friends.
Mail.Ru Group is the worldwide technology company which unites three big social networks Vkontakte, Odnoklassniki and My World; ICQ
messenger;
mobile ads service Youla; popular online
games Warface, Allods Online, Armored Warfare and Skyforge; food delivery platform Delivery Club; and ridesharing service Beepcar.
However, approaching the
messenger platform isn't the same as
mobile design or social web
games.
However, I believe this starts to water down what separates
messenger games from native
mobile games.
This is something that we've learned at Chatterbox
Games over the last year of developing
games for Facebook Instant
Games and iMessage, that many of the best practices of
mobile don't apply to
messenger games, and to overcome the initial challenges you really have to think about the opportunities that only exist in the
messenger context.