Combined with its new nationwide
mobile ordering app, the initiatives are driving an acceleration in same - store sales, which investors hope will in turn boost earnings.
The most exciting aspect
of mobile ordering is that it is still in an infancy stage for much of the food industry.
A growing number of consumers want to
use mobile ordering options to fulfill their off - premise dining desires, making this an area of opportunity for operators.
Independent shops and franchises have a major opportunity to gain mobile popularity if they launch their
own mobile ordering apps.
It also plans on continuing to
leverage mobile ordering and digital marketing to increase the number of times consumers visit the coffee shop.
A mobile app was launched in 2015 with Online /
mobile ordering making it easier for customers to order and pick up their food or have it delivered.
So, for the record, your T -
Mobile ordered Nexus 4 will not have expandable memory, nor will it do your laundry or shine your shoes.
It goes without saying that there's a possibility that the company might ink similar partnerships with other food and beverage chains that are
running mobile ordering and payment services.
Depending on the application's software, there are even more potential benefits for restaurants opting to
use mobile ordering.
McDonald's announced last June that it would introduce self - service kiosks in 2,500 additional stores along
with mobile ordering in all locations.
To help lessen the effect of these rising labor costs and to attract a tech - savvy generation, CKE is turning to technology and looking into options
for mobile ordering as well as tablet ordering within its restaurants.
Jaime Prater, a shift supervisor at a Starbucks in California, told Business Insider's Kate Taylor in March that tips were «in steady decline» due to an increase
in mobile ordering and payment.
Collecting and applying customer feedback, Reider said, was crucial to building out a refined
mobile ordering system.
Dunkin' will begin
testing mobile ordering in Portland, ME in November, with a nationwide roll - out planned for 2016.
he Coffee Bean & Tea Leaf, one of the world's leading roaster and retailers of specialty coffee and tea, today announced that it has
launched mobile ordering within The Coffee Bean Rewards app.
Starbucks
introduced Mobile Order & Pay to the Pacific Northwest region in March, and the platform's continual expansion is an indicator that it's been a hit with consumers in the test markets.
At the times
when mobile order and pay is most popular, some walk - in visitors end up leaving a Starbucks without making a purchase because they've seen a big crowd waiting for orders they already placed on their phones.
Starbucks store manager Jesse Wenkoff - White first heard about Starbucks new
mobile ordering feature when the company launched a test in Portland, Oregon last December.
Our
new mobile ordering app is just the beginning of how we're using technology to break down the walls of our restaurants and become more transparent with our customers about our food.»
Zakkery Shoup would welcome the bevy of new tech
like mobile ordering apps and self - service kiosks at Taco Bell, where he works — that is, if it weren't always breaking.
Starbucks isn't the only restaurant that will face challenges as it
adopts mobile order and pay technology.
It's the work we've done to extend the in - store experience to the digital experience and
how mobile order and pay is helping amplify that.
Schultz added Starbucks will
provide Mobile Order & Pay as well as coffee delivery to customers in different U.S. markets later this year.
To keep up that momentum, Cineplex is toying with allowing moviegoers to
place mobile orders for food before they arrive at a theatre to enjoy a film.
McDonald's Corp has begun testing its long - awaited
U.S. mobile ordering app, with the goal of avoiding the kinds of service hiccups that have haunted digital debuts by companies such as Starbucks.
Like Red Robin, those two rivals also work with online and
mobile ordering startup Olo to ensure the back end of the technology would run smoothly with their physical restaurants.
Starbucks
expects Mobile Order & Pay to «increase speed of service, drive incremental transactions and increase throughput» in its stores.
With the opening of the Quincy location, Dunkin' is the first national restaurant brand to offer an
exclusive mobile order drive - thru.
But the trend of digital ordering will only accelerate, forcing big players like McDonald's (mcd) to think about
what mobile ordering should look like as this trend becomes more pervasive.
Starbucks» technology took far less time, but in January the chain
said mobile orders poured in faster than they could be processed, creating backlogs that drove away time - crunched walk - in customers.
Chick - fil - A joins the ranks of other fast food chains that have recently
implemented mobile ordering including Starbucks (sbux), Dunkin' Donuts (dnkn), and Taco Bell (yum).
Restaurants could emulate Dunkin' Brands Group's new concept store, where the chain experiments with new technology such as ordering kiosks and separate areas for
mobile order pick - up.
McDonald's confirmed it will be expanding those efforts in a variety of ways — the most immediately visible of which will be
mobile ordering kiosks appearing in a greater variety of locations.
While Subway's
current mobile order and pay app gets tens of thousands of users each day, its Facebook page has more than 25.4 million likes, giving the brand a chance of converting its followers into customers.
Across the industry,
mobile order checks could be as much as 20 to 30 percent higher than a traditional in - store check, according to Andrew Feinberg, a principal at consulting group Deloitte.
As
early mobile order - add adopting restaurants are reaping the benefits of the technology, other merchants are looking to add their own mobile...
At Taco Bell, Niccol has largely been credited for
mastering mobile ordering and introducing food options such as Doritos tacos and Nacho Fries, which were a big hit among customers.
Lloyds Banking Group (LBG) may soon introduce
advanced mobile order and pay at the catering locations across all of its locations after...
As with its POS system, Flour turned to services from a larger provider, choosing
local mobile ordering and payments platform LevelUp to build its offering.
Mobile traffic and
mobile orders hit new highs during the fourth quarter, based on Salesforce's fourth - quarter shopping index.
Hungry Media apps also integrate with the restaurant's social media and point of sale so that owners do not have to deal with any additional burdens when
receiving mobile orders.