Including video on a landing page increases conversion by 80 % YouTube reports
mobile video consumption rises 100 % every year.
Not exact matches
Meanwhile, a huge amount of
video consumption has shifted from TV to the
mobile phone (over 70 % of
video is now viewed on
mobile devices, according to research firm eMarketer), and Legere believes that puts some of the pay - TV industry's $ 100 billion of annual revenue in play.
Audience media
consumption patterns are rapidly shifting, yet
mobile marketing approaches have not evolved to embrace the new paradigm: banner ads are ineffective, interstitials are interruptive, and
video ads feel intrusive.
To keep pace with the 30 percent of students who access online
videos for homework assistance, teachers» materials have become more interactive and optimized for
mobile device
consumption.
Mobile devices have now become so commonplace that they drive more than half of the total
video consumption.
The authors of the report believe that
mobile technologies and
videos will be the key drivers for that
consumption.
About 58 per cent of the internet users in rural areas access the internet to watch
videos, which is in line with the broader trend where 65 - 75 per cent of 4G
mobile web
consumption is on account of consumers streaming films and TV series.