Additionally, you'll want to investigate partnerships with vendors such as Moat and IAS, which are tracking
mobile viewability to ensure that your mobile ad campaign can be seen.
But whatever your notions are about
mobile viewability, don't take them at face value.
Not exact matches
The unfortunate truth is that
viewability is a major issue on
mobile, too.
Within a private marketplace, you can have much more control and awareness of
viewability, and access to more premium,
mobile - first ad units, all within a brand - safe environment.
Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target
mobile in - app ads that are brand safe, free of fraud and have a
viewability goal.