One emerging form of mobile marketing, however, has been found to successfully engage users like no other: branded
mobile web games.
Mobile web games can be distributed to millions within the brand's target demographics through emerging mobile - web - game distribution channels, including popular mobile media sites, portals, messaging apps and carrier and mobile browser storefronts at a fraction of what it costs to drive installs in the app stores.
The solution for brands lies in
mobile web games built on HTML5.
In many ways
mobile web games are the ultimate mobile engagement ad unit: they allow a brand to engage its target audience at scale through the preferred activity on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth.
Not exact matches
The San Francisco company has been ramping up its efforts in the world of live streaming, kicking off a deal in September with the NFL to stream 10 Thursday night
games to Twitter users via the
web,
mobile apps and streaming devices like the Apple TV.
The overwhelming majority of those smaller businesses — 84 % — are working on
mobile games, nearly half on
web games and almost a third on social - networking
games.
``... effective on March 31, 2013, certain provisions related to
web and
mobile growth targets and schedules will no longer be applicable and Facebook will no longer be prohibited from developing its own
games.»
I typically represent technology companies in various sectors including
web 2.0,
mobile, semiconductors, EDA, security, software, networking, clean tech, digital media, video
games, virtual worlds, medical devices and pharmaceuticals.
First, it sits at the intersection of a number of interesting technology trends: location - awareness,
mobile computing, social media, social commerce, the real - time
web and social
games.
Angry Birds is actually one of the first
games that was optimized for touch - screen devices, and
mobile touch - screen devices in particular, rather than being derived from
games that are really holdovers from PCs or the
Web.
Does the man in your life like to read, surf the
web, or play
games on his
mobile device?
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