Matt has been credited with the reinvention of
the modern camera store, as well as the country's largest in - store education program, the Unique University ®.
A veritable pop - art boutique, the offerings range from affordable home décor ($ 60 Basquiat mugs) to rare editions ($ 10,000 for a set of 4 prints by Michael Heizer) to an in -
store Leica
camera shop, and, of course, tome upon hardcover tome of books and catalogs on some of the biggest figures in
Modern art, such as Damien Hirst, Jeff Koons, Takashi Murakami, Cy Twombly, and Andy Warhol.