A law firm's email signature is perhaps the most overlooked part of
modern law firm branding.
Not exact matches
Modern Law spoke to Mark Valentine, Mayer Brown, about how the
firm is continuing to grow in a competitive market and the role that the culture, innovation and
brand values play in aiding this.
And while a bigger website may not necessarily be better, I do think it represents an understanding that
modern global business relationships have a strong virtual component, that
law firm brands are constantly in flux, and that people's opinions are altered by online exposure.
Excellent online content and an active social media presence are two key aspects of building a
modern law firm's
brand.
So I'm now prepared to say that yes, a
law firm can use blogs effectively as a
modern marketing, communications and
branding tool — especially since blogs also function very effectively as «conversation starters» in the other three social media networks.