One particularly important aspect of
modern law firm marketing is pricing and fee structure.
It's the nature of
modern law firm marketing.
Not exact matches
In the
modern digital era,
law firms need an effective online
marketing strategy to remain competitive.
Modern Law spoke to Mark Valentine, Mayer Brown, about how the
firm is continuing to grow in a competitive
market and the role that the culture, innovation and brand values play in aiding this.
In the
modern era,
law firm marketing is rapidly evolving.
So I'm now prepared to say that yes, a
law firm can use blogs effectively as a
modern marketing, communications and branding tool — especially since blogs also function very effectively as «conversation starters» in the other three social media networks.
Recall the purpose of our
modern law firm from Chapter 7: «To serve the interests of clients in our chosen
markets by addressing their legal challenges and opportunities, so that those clients can achieve their objectives.»
Besides using
law practice management software, many
modern law firms also deploy additional programs such as QuickBooks for accounting, Outlook for email correspondence, and Constant Contact for email
marketing.
Despite the importance of time - honoured traditions in the
law, today's
law firms also need to embrace
modern digital
marketing techniques to stay prominent in Google ratings and in the eyes of potential clients.
Even if your
law firm marketing plan is modest and most or all of your new business comes from referrals, you need a polished,
modern website.
Marc is a lawyer and the creative director behind Lawcompany's
modern approach to
law firm marketing.
In Remaking
Law Firms, George Beaton and Imme Kaschner provide a concise and cogent introduction to the confusion of the
modern legal
market, including insights from many of its leading voices.
Here's a thought: rather than «attack ads», why doesn't Dentons use that time and energy to act as a business accelerator for a new type of
law firm financial survey that it believes is better suited to the
modern globalized legal
market?
Running a
modern law firm is how you will succeed in today's
market.
The insights, ideas and information in Forum will live best in a
modern, digital publication, where ideas can be shared, discussed and argued by legal professionals in
law firms, corporations, government, academia, as well as by innovators and entrepreneurs in the legal
market.