When the original Mini went out of production in 2000, BMW was ready to ramp it up with the new version, capitalizing on both the classic car's cultural significance and BMW's expertise in engineering and marketing
modern premium small cars.
Not exact matches
But times have changed, and the third generation of the
modern Mini now faces more competition than ever from a plethora of
premium small cars.
The
modern - day MINI has continued this tradition: the John Cooper Works products and models, with their close links to the British - built
premium small car, continue to be a byword for top - class motor sport engineering.