How do you continue
the momentum of a book launch?
Not exact matches
Besides, I'm personally a fan
of what I call the snowball release more than the splash — that is, the most successful
books (and writing careers) seem to build like a snowball gaining more and more
momentum, whereas big
book launches can make a splash and then fizzle.
I put the
book at $ 0.99 on Friday (and actually through the weekend) with the hopes
of continuing the
launch momentum.
Instead
of hoping your
book will sell, you can tap into your assets (your fanbase, your blog readers, your social media platforms, your email list, your network, and so on) and generate
momentum and sales during your
launch period, and beyond.
The next few steps
of the process are all about how to
launch your
book during that free period to make sure you pick up the
momentum you need to perform well when your price goes up.
Marketing your
book in advance
of its publication is helps establish or further build an audience that will come to the
book during its
launch, help create the all - important sales
momentum.