So if your social extensions resulted in thousands of people clicking on your
ads but no one actually buying anything from you, you would win the battle but lose the
war (more specifically, you would be making
money for Google but not for your business).
He did, however, spend some $ 1 million of his own
money (although Cuomo is hardly hurting for cash, Spitzer has far more in the way of personal wealth) on an
ad war with 1199 and GNYHA.