Into the Dead, the wildly popular First - Person Runner depicting a zombie apocalypse that has been downloaded more than 60M times and Breakneck, the high - octane futuristic racer with over 5M downloads, will be enhanced with real -
money gaming elements.
It's the use of
gaming elements, like challenges and competition, to reward positive behavior in a non-
gaming setting; in this case, it's apps and tools that use gamification to make saving
money fun and engaging.