Reaching out to story contacts, conducting interviews, explaining news concisely and clearly, and
monitoring audience feedback are all essential components to success in this field.
Monitoring the social media channels of your target
audience gives you the opportunity to detect and react to customer
feedback in a timely manner, preventing bad reviews from turning into a grapevine (or worse).
Southern Regional Health System (Riverdale, GA) 07/2004 — 03/2006 Public Relations Coordinator • Developed and implemented comprehensive public relations strategies for the hospital system, holding responsibility for various media relations tasks including news releases, media inquiries, and interviews • Acted as primary hospital spokesperson for television, print, and radio communications • Maintained internal communications including employee newsletters, physician newsletters, trade publications, internal advertisements, and the Prism magazine which was distributed to Clayton County residents on a quarterly basis • Facilitated effective relations with all internal and external
audiences, including area residents and businesses, staff members, volunteers, and both state and county officials • Scheduled, planned, and promoted healthcare outreach and educational activities including fairs, tours, and local events • Solicited the input, review, and approval of various parties in the preparation of marketing plans and related budgets, as well as for the coordination and selection of qualified candidates to speak at community events on various health - related topics •
Monitored patient complaints as appropriate, providing valuable
feedback and guidance with respect to issue resolution • Exceeded educational requirements for fire safety, general safety, infection control, and hazardous waste management