The solar wars have two main combatants — the
monopoly electric utilities, and the solar (PV)
industry involved with consumers who wish to own or buy solar
electricity directly.
clean energy innovation improving consumer choice and affordability more efficient use of energy deeper penetration of renewable energy resources wider deployment of «distributed» energy resources micro grids roof - top solar on - site power supplies and storage promote markets advanced energy management enhance demand elasticity and efficiencies empower customers more choice 50 % of its
electricity from renewable resources by 2030 business as usual bad public policy clean energy's economic and environmental potential the power
industry was headed for trouble rising utility bills growing customer dissatisfaction socially unjust clean energy economy haves - and - have - nots change in culture business model for the whole system moves the electric
industry away from a
monopoly, top - down and incentive driven system governed by the market emphasizes distributed energy a distributed system platform market exchange microgrids solar energy efficiency distributed energy resources compete to serve the grid pro-consumer pro-innovation markets - based more affordable resilient capital efficiencies encouraging more distributed energy demand response energy efficiency