«After Fern Reiss's six -
month book publicity campaign, my publisher had to print 3 times as many hardcover books as they had planned, and we are now planning a paperback edition, as well.
Not exact matches
It's recommended to begin a
publicity campaign for your
book at least three
months prior to your
book's publication date, but even if your
book has already published, there's still an array of option to get the word out about your
book.
Think of a
publicity campaign in the traditional
book marketing sense: in the two to three
months leading up to your publication date, a
book publicist pitches your
book to the media.
One of the key elements of a professional marketing and
publicity campaign is the advance review copy (ARC)-- also known as a galley — usually produced and distributed three to six
months before the final
book goes on sale.
In trade publishing, some
books»
publicity campaigns take seven
months preparation.
That's why, despite the fact that traditional
book reviewers should probably have changed their submission requirements long ago, when the technological changes in
book publishing shortened the
book production schedule so much, it's still impossible for
book publicists (and for authors who are conducting
book publicity campaigns) to bypass the rules and garner traditional
book reviews without having at least three
months» lead time.
I felt my
book The Five Hour Workday was a naturally press friendly topic, and it supported the «work to live» brand identity of my company, Tower Paddle Boards, so I decided to invest in a 4
month PR
book launch and
campaign with Smith
Publicity.
Its staff of professionals partner with authors to share expertise and develop plans that fit the author's goals and enable the
book to reach its full potential — whether it's targeted
publicity for a niche audience or a six -
month international media
campaign.
One of the key elements of a professional
book marketing and
publicity campaign is the advance review copy (ARC)-- also known as a galley — usually produced and distributed three to six
months before the final
book goes on sale.