Sentences with phrase «more ad dollars»

Ultimately, data accuracy is going to be under more scrutiny as more ad dollars move to social.

The video platform has become a cornerstone of web life and, according to research firm eMarketer Inc., controls nearly 20 % of the online digital video advertising market in the U.S. YouTube is making efforts to grow its position even more, with YouTube stars — or creators, in company parlance — as the key to attracting more ad dollars, particularly from brands that currently spend big on television.

Better measurement tools are likely to lure more ad dollars from Madison Avenue, he said.

And, somewhere down the line, Google is praying hard that enough people use the devices to use Google search and rake in even more ad dollars — hurting Microsoft in the process.

YouTube has rolled out a new variety of advert that may end up bringing in more ad dollars not only for artists and bands, but anyone who posts an interesting video on the service.

With the help of his tracking system, says Brunell, «we found that only one of the home books in our market was really bringing in business, so we shifted more ad dollars there and upped our listings.».

And as Alphabet's Q1 results show, it's a business that still has a lot of room to grow as mobile search activity swells and more ad dollars move online.