Not exact matches
For 2011 a Kizashi Sport is added to the mix, doing an even
more credible job of channeling Euro specification, while keeping the
price points appropriately
aggressive.
This isn't so much a problem as it is
more of a slight disappointment, but in reality we can't say we're all that surprised given the Rio's
aggressive price point (base models start at $ 13,600).
Which makes sense: Amazon has always advocated an
aggressive brand of
price elasticity: it has consistently argued that the volume that follows lower
price points will lead to
more revenue than higher,
more conservative
price points, and Amazon's imprints have tended to target niches with
price - conscious but voracious readers.
But while it is fair to say that some of that
price decline is due to
more competitive
pricing of bestsellers by the big publishers — including some very
aggressive pricing like Simon and Schuster's current $ 3.99
price point for Stephen King's 11/22/63, that's only part of the story, and it may be the less important part of the story.