Not exact matches
It would seem obvious to obtain
more links than your competitor but remember that one link on a really
authoritative website in your niche could take you far beyond 10 links from a variety of sites that don't have much of a reputation.
At its heart it's impossible to call any form of link building «low risk» since Google is always changing its algorithm to flag links that aren't natural and because inherent in «link building» is the intention to build links for the purpose of convincing Google that your
website is
more authoritative than it would naturally be without link building.
For example a blogger who has done an editorial review of your book may repost it on Amazon or Goodreads as a customer review (which generates star ratings and may be
more authoritative than their own
website).
The ANA
website is a good backup to Aeroplan, and some believe it to be
more authoritative.
«The PBSG is the
authoritative source for information on the world's polar bears,» declares the PBSG / IUCN / Species Survival Commission
website, «and one of IUCN / SSC's
more than 100 specialist groups that work to produce and to compile scientific knowledge about the world's species and give independent scientific advice to decision - makers and management authorities.»
Chris is also a prolific author regarding divorce and family law on
authoritative legal
websites... Click Here to Read
More About Chris.
Building backlinks is important for search engine optimization as (and this is very generalized) the
more links to your site there are from other
websites, your site will appear
more authoritative to search engines and it will appear
more prominently in search engine results pages (SERPS, see below).
Your
website has to be
more trustworthy and
authoritative than your direct competitors» sites.