I was simply pointing out that getting a wider audience means
more book buyers and more Rolf Potts fans!
According to McDonald, the focus will be on drawing
more book buyers, including booksellers, librarians, and buyers from a range of specialty retailers.
This means exposure to
more book buyers.
I do wish
more book buyers understood that.
As
more book buyers have bought e-readers like the Nook and the Kindle, they have also discovered the ease of borrowing e-books from their local libraries — a transaction that doesn't even require a visit to a library, since e-books can be downloaded remotely.
But how best can you use content marketing to reach
more book buyers and readers and sell more book?
Not exact matches
Since many of my
books are digital, I did appreciate the chapter on Electronic Publishing and Marketing, but would have appreciated
more details on how to market the
book and turn site visitors into
book buyers.
Cambridge, MA About Blog A frontlist
buyer at the Harvard
Book Store, this book lover writes reviews on literature, book covers, and much more on her b
Book Store, this
book lover writes reviews on literature, book covers, and much more on her b
book lover writes reviews on literature,
book covers, and much more on her b
book covers, and much
more on her blog.
As the former staffer explains, «The nonfiction
buyer is
more studious,
more reluctant to take a chance» — the kind of person who wants to see a
book before buying it.
Book buyers will be able to afford
more books, but publishers are concerned that the low price will lower their profits.
By high pricing on ebooks, they are losing some impulse and cost conscience
buyers, but by lower pricing they would likely be driving people who would normally buy the
more expensive hardcover over to the ebook market, and not just for the
book in question but for future purchases as well.
In the above interesting chart, there appears to be
more parity than might have been expected in the male - female comparison of UK
book buyers (measured as percentage of volume).
However, with two or three authors sharing a booth, you up the odds that
more potential
buyers will eye your
books, because you're now offering a wider variety of interests.
However, Nielsen discovered that this age group and gender demographic are reading far
more non-fiction than most
book buyers would believe, which speaks to a strong need for
more content from publishers and indie authors.
I and am working on
Book Two, as I think having
more products on Amazon creates confidence in
buyer
Book buyers have been so conditioned to pay as little as possible that often they will not even consider a more expensive b
Book buyers have been so conditioned to pay as little as possible that often they will not even consider a
more expensive
bookbook.
Your sales pitch to people who are likely to buy and read your
book might be
more than persuasive enough, but a
book review can be just as important a promotional tool to get your
book off of the racks and into a
buyer's hands.
We are also the only company to offer expanded distribution, similar to a traditional publisher, which puts your
book in the hands of
book buyers from Barnes & Noble, Ingram, Baker & Taylor, and others, making it
more inviting for retailers and libraries to order copies of your
book for brick - and - mortar locations.
A strong author brand is a credible signal of quality to
book buyers, which means
more authority,
more influence, and even premium pricing.
This is different with Bolaj's training from your usual «how to get reviews» in that it's actual template files, emails, videos and
more that you send to your
buyers and professional reviewers to get them to review your
book.
These first weeks can be crucial to helping give your
book the higher ranking it needs to help attract
more buyers early on.
Frequently does not mean the majority, but the statements by Jeff Bezos last fall and in January were unequivocal, Kindle sales have not cannibalized paper sales and the Kindle
buyer buys
more books than the ordinary Amazon
book customer.
The
more you charge for an ebook, the
more buyers will buy our
books at less than half your rate.
I'm saying this as an ex-bookstore owner and a
book buyer with
more than a decade's experience.
That said, I can understand how
book length would affect sales, as many
buyers may perceive a longer
book as
more value for the money.
I mean, with potential
buyers getting involved with social networking sites — some of which have gone terribly mainstream in recent months, there's
more of a chance that your
book will come to the attention of your potential readers even if you don't land an appearance on a major television show.
Appealing to gift
buyers can help you sell
more books and introduce your ideas to new prospects for your back - end coaching, consulting, and speaking products.
Make it easy for potential
book buyers to connect with you and learn
more about your writing — and purchase your
book.
Reach publishers, agents, distributors, printers, booksellers, librarians,
book buyers, authors, journalists, rights executives, editors and so much
more from a pool larger than any other all in one location.
The problem with this method is that digital
buyers are becoming
more savvy and can easily identify if a
book has been reviewed by shady sources.
The survey of 2,045 UK
book buyers found that while young people felt (or at least admitted to feeling) guiltier than older shoppers about using bookstores as showrooms, they were actually
more likely to do so.
You have useful contact information for
book club
buyers and
more importantly how to pitch and position your
book for consideration.
Ask booksellers to stock your
book (they will want a commission of 40 % or
more, sale - or - return conditions, and will want you to attract publicity and therefore
buyers).
Your
book is positioned, prepared, read and sold in by many layers of representatives, at the publishing company — editorial, publicity, design, marketing and sales, printers, shipping, and then in the marketplace with press,
book retailers, library
buyers and
more.
The final step is using even
more content to convert your prospect into being a
buyer of your
book.
* How to turn your
buyers into addicts that just keep buying
more of your
books (this technique is sweet).
And if launching the
book in 9 different formats ALL require writing and editing, why am I paying
MORE than the paperback
buyer?
In addition, Lulu offers promotional offers for
books sold on their website, which along with the discounts you set for your
book will help you attract
more potential
buyers.
This will give your potential
buyers more information about you and your
book to help encourage them to buy.
They're also
more intuitive and reach an audience of proven
book buyers.
EBook
buyers read
more books.
You can also make sure to link your
books to trending topics as these topics get
more views from readers, which could attract potential
buyers / readers for your
books.
When a
buyer picks up your
book in a bookstore or
book signing event, he or she will usually look at the front cover first, then flip to the back to learn
more about it.
Titles hosted on NetGalley will also be available to librarians,
book buyers, and media professionals, who use NetGalley to determine their summer reading lists, purchase orders,
book recommendations, and
more.
Even
more attractive might be a substantial following in your field or genre (translation: potential
book buyers).
I am impulsive
book buyer but I also tend to put something off when I find something
more interesting.
Canadian
book buyers spent a respectable $ 398 million on print
books in the English - language trade market... [Read
more...]
Amazon's research suggests that this feature both increases
book sales and helps
book buyers find your
book more easily when they search on Amazon.
Patchett told The Bookseller that authors should become
more involved in the industry and take greater responsibility as part of a wider ecosystem, just as
book -
buyers should think twice about purchasing through the cheapest channel, like Amazon, if it means they might lose their local bookshop.
There have never been
more opportunities for poets to reach big audiences of potential
book buyers — all across the world!